What do you think is worse? Taking a strong punch to the gut or receiving a thousand of paper cuts? Truth is that both are probably very painful in their own way. Similarly to a poorly optimized Google Shopping Campaign.
Let me explain…
When it comes to a poorly optimized Google Shopping Campaign, typically it is more of the later. While there is not a single switch to turn on or off that which will stop the financial bleeding, there is an array of factors that generally causes the slow bleeding to your bank account. Those small cuts will eat into your potential profits when using Google Shopping every day, 24 hours a day, seven days a week!
Like the title implies, there are literally thousands of paper cuts that can costs a Google account to bleed money; however, I don’t have time to go into all of them. Below are the 3 most frequent ‘cuts’ that I come across when performing personal AdWords Assessments for customers include the following:
1. Not properly implemented Google Analytics – Without Google Analytics or some other analytics program installed that properly tracks conversions and spend, it is nearly impossible to know key metrics such as ROAS and ROI. Why is this important? Because without being able to identify numbers, you cannot adjust product bids (either up or down) in order to maximize sales and minimize costs.
2. Not adjusting mobile bids. This is an easy fix if analytics is properly installed. It also, is a relatively quick fix. However, just because it is easy to implement, don’t think that means that it is not important. In fact, it is so important that I created an entire training video on the subject. If you haven’t seen it already – check it out by clicking on the link below:
Mobile clicks seldom have the same conversion rates or the same average conversion value as desktop bids and bidding the same across all devices is one of those papercuts that really hurts!
3. Set It & Forget It – Just because you optimized your campaign fully last week, last month or even last year, in no way does that mean that your account is still running at an optimal level today. The bulls eye is always changing when it comes to finding the right bids on the right devices and using the right keywords when it comes to using Google and Google Shopping. Unfortunately, many business owners are unable due to time or due to lack of knowledge spend the time it takes to keep their account running at an optimal level.
I can’t remember seeing an AdWords account that doesn’t have room for improvement and typically lots of improvement. With so many moving parts, Google AdWords in particular Google Shopping can be difficult to manage unless you or someone on your team has spent years going through the ‘Google Learning Curve’.
Given my mission to help business owners stop wasting their money on poorly performing Google AdWords campaigns, I offer a complete personalized AdWords assessment in order to reveal what paper cuts are affecting your bottom line.
I only offer 10 of these assessments per month, so if you want to see increased results quickly, I invite you not to miss this opportunity.
For a limited time, I’m offering a $100 discount on the assessment, plus the assessment is 100% fully guaranteed.
Don’t delay and let me reveal what can be done to immediately increase the profits in your Google AdWords and Google Shopping campaigns.
ABOUT THE AUTHOR:
Andy Splichal is an online marketing strategist with more than a decade and a half of experience helping companies increase their online presence and profitable revenues. Although this blog focuses on driving profitable traffic through Google AdWords, True Online Presence offers additional services for lead generation as well as other proven marketing strategies customized for each client.