Frequency – Controlling How Often Your Google Retargeting Ads Are Shown

The term frequency refers to how often your retargeting ads appear or more accurately the maximum number of times ads are eligible to appear to users. By now anyone who has spent considerable time on their screens are keenly aware of retargeting ads. Very few people anymore think that it is coincidence that the new … Continue reading “Frequency – Controlling How Often Your Google Retargeting Ads Are Shown”

Google Is Getting Sneaky With Advertisers Retargeting Ad Spend

It probably is no secret to you that most visitors to your website are not going to buy. In fact, on average 97% of visitors are not going to purchase on their first visit. It has also been shown that the more times a user visits your website the more likely they are to purchase. … Continue reading “Google Is Getting Sneaky With Advertisers Retargeting Ad Spend”

The Thing For Customers More Important Than Even Price

For over twenty years now, I’ve been working with companies to sell their stuff online. This journey has been interesting with the what and the how that I’ve attempted to sell for my private clients. From floor and wall safes to boat anchors and other boating supplies, from pond fountains to baseball gear, from high … Continue reading “The Thing For Customers More Important Than Even Price”

Great Is Not A Goal – Especially When It Comes to Conversion Rates

One thing you may not know about me is that I like to read. Most of the books I read are about marketing with a bit of self-improvement and motivation books thrown into the mix. Recently, I just finished the book Bluefishing: The Art of Making Things Happen by Steve Sims. The book is about … Continue reading “Great Is Not A Goal – Especially When It Comes to Conversion Rates”

Money For Nothin, Chicks For Free Just Like Google Shopping Actions

“Money For Nothing” was a smash hit from the mid-1980’s by the group Dire Straits. As the story goes, the lyrics were inspired when a member of the music group overheard the comments from a delivery driver in the back of an appliance store as he watched a MTV music video. The delivery driver’s comments … Continue reading “Money For Nothin, Chicks For Free Just Like Google Shopping Actions”

Solving Puzzles: The Rubik’s Cube & Advertising Using Google Shopping

Growing up in the 1980’s, I can still remember the fad of the Rubik’s Cube. Kids of all ages would challenge themselves and others to solve the puzzle by aligning all the colors on each the sides. Once you were able to solve the puzzle, the next step would be to see how fast you … Continue reading “Solving Puzzles: The Rubik’s Cube & Advertising Using Google Shopping”

Focusing On Your Current Customers Is Key To Long-Term Business Success

One of the reasons my wife and I purchased our current home eight years ago was the yard and the fruit trees that had been cultivated throughout the years. Within our yard there is a large Avocado tree, five orange trees, four lemon trees, two blood orange trees, a tangerine tree, a persimmon tree, two … Continue reading “Focusing On Your Current Customers Is Key To Long-Term Business Success”

My New Book – Make Each Click Count Using Google Shopping – Just Released

Last week, my new and second book Make Each Click Count Using Google Shopping – Revealing Profits & Strategies was released on Amazon! One question that I was immediately asked was “do you think it is wise to release your book in the midst of a worldwide pandemic?”. My answer was a resounding YES and … Continue reading “My New Book – Make Each Click Count Using Google Shopping – Just Released”

Top Action Items To Successfully Navigate The COVID-19 Environment With Paid Ads

Since the end of the 2008/2009 recession, life for companies marketing their products has been good. The employment rate has been low, and the economy has been booming. Customers have had plenty of discretionary income and businesses have subsequently thrived. Over the last few weeks this has all changed. The recent Coronavirus pandemic has drastically … Continue reading “Top Action Items To Successfully Navigate The COVID-19 Environment With Paid Ads”

Using Google Drafts & Experiments Doesn’t Mean You Are A Mad Scientist

I am a big proponent of manually controlling bids inside Google search campaigns. I believe by manually controlling bids, you can effectively dictate the impression share and optimize for the lowest possible cost per acquisition by adjusting bid by device and location as well as continuing to update your negative keywords. It is my believe … Continue reading “Using Google Drafts & Experiments Doesn’t Mean You Are A Mad Scientist”