Mobile Equality – It Almost Is Never Fair, Nor Should It Be So

There are many times that things need to be equal. When you are splitting a sandwich in half for your kids that should be equal or when you are balancing your finances all that should be equal. However, how much you are bidding for your ads to appear on various devices between desktop, mobile and … Continue reading “Mobile Equality – It Almost Is Never Fair, Nor Should It Be So”

Google’s Shopping Actions – Changing The Landscape

There is no doubt that Amazon has changed the game when it comes to online Shopping. In fact, you may say Amazon has changed the game, changed the field and removed the goal post if you would like a football reference! I recall while speaking a Small Business Conference that preceded the Internet Retailer Conference … Continue reading “Google’s Shopping Actions – Changing The Landscape”

Google’s Automated Bidding Strategies

Since the 1980’s, the concept of ‘Artificial Intelligence’ has been debated on its merits of either advancing society or being the eventual end of mankind. I’m not willing or ready to join that debate nor is this the proper forum to do so, but what I will discuss is Google’s semi-new automated bidding strategies. For … Continue reading “Google’s Automated Bidding Strategies”

Google Ads Editor – The Difference Between Mastering & Being Simply Proficient

How do you determine the difference between a master and simply being proficient when it comes to managing Google ads? For me, what constitutes a real master regardless of subject are these three things: knowledge; efficiency and quantity output. Sound, right? Although a proficient user can have all the knowledge on Google ads regarding how … Continue reading “Google Ads Editor – The Difference Between Mastering & Being Simply Proficient”

Positive Keywords – A Better Way To Control Unwanted Searches

Unwanted Searches – One of largest obstacles in achieving profitability for many advertisers using Google Shopping is the presence of unwanted keyword searches. Even profitable Shopping campaigns are not immune to wasted ad spend due to the nature of Google Shopping. With Google Shopping the advertiser does not select their keywords as they do with … Continue reading “Positive Keywords – A Better Way To Control Unwanted Searches”

Search Text Ads – Which Type Is Right for Your Business?

Google’s Search Text Ads Search text ads are Google’s original ad type. These are the text ads that appear just below the search bar and typically above the organic results. Search text ads are eligible to display based on keywords that an advertiser enters that Google matches with a user’s query using a real-time auction … Continue reading “Search Text Ads – Which Type Is Right for Your Business?”

Increase Your Conversions By Knowing Your Customer’s Location {revised 4/10/20}

Location, location, location, it is the well-known battle cry of real estate agents, but it just as well could be the battle cry of the savvy online marketer. Depending on what products you are selling online, your conversion rates may differ substantially depending on which part of the country your customers live. Imagine this scenario … Continue reading “Increase Your Conversions By Knowing Your Customer’s Location {revised 4/10/20}”

Using Supplemental Feeds in Merchant Center

Most often one of the least understood pieces of advertising using Google Shopping is the continuous updating of product data to Google Merchant Center. Far too often I have found when reviewing a retailer’s Google Ads account, they setup the Merchant Center; linked it to their Google Ads account and then never or almost never … Continue reading “Using Supplemental Feeds in Merchant Center”

Effectively Optimize Google Shopping Based on Your Past History, Nothing More

(Don’t miss the free download located near the bottom of this post!) Most retailers are not profitable advertising with Google. Those advertisers that are unable to generate a profit using Google ads often will say things like Google is too expensive or too over saturated. However, the truth is that those advertisers are not getting … Continue reading “Effectively Optimize Google Shopping Based on Your Past History, Nothing More”

Keyword Search Terms – Unlocking The Ads Puzzle {revised 4/8/20}

Regardless of which type of advertising medium you use to run your ads, one truth is essential to your success: you must be able to track response including when, where and how potential customers responded to your ad. For off-line advertising this may be a bit broader, such as which magazine or newspaper on which … Continue reading “Keyword Search Terms – Unlocking The Ads Puzzle {revised 4/8/20}”