by asplichal | Sep 6, 2019 | Advanced Techniques, eCommerce, Google Shopping
(Don’t miss the free download located near the bottom of this post!) Most retailers are not profitable advertising with Google. Those advertisers that are unable to generate a profit using Google ads often will say things like Google is too expensive or too over saturated. However, the truth is that those advertisers are not getting […]
by asplichal | Aug 30, 2019 | Advanced Techniques, eCommerce, Google Shopping
Regardless of which type of advertising medium you use to run your ads, one truth is essential to your success: you must be able to track response including when, where and how potential customers responded to your ad. For off-line advertising this may be a bit broader, such as which magazine or newspaper on which […]
by asplichal | Aug 6, 2019 | Advanced Techniques, eCommerce, Google Shopping
Google allows campaigns to be configured using different priority settings of low, medium or high. By default, a campaign’s priority level is set to low; however, along with bids, priority settings, when you know how to use them, can be a powerful tool in optimizing your Google Ads campaigns. A more advanced concept, I have […]
by asplichal | May 22, 2019 | Advanced Techniques, eCommerce, Google Shopping
Google has introduced a new way for advertisers to manage their Shopping campaigns aptly named ‘Smart Shopping campaign’. However, who are Smart Shopping campaigns designed for and what advertisers would benefit from implementing “Smart” shopping campaigns opposed to Standard Shopping campaigns? So, what is Google’s Smart Shopping Campaigns? Google’s promotes their Smart Shopping campaigns as […]
by asplichal | May 17, 2019 | Advanced Techniques, eCommerce, Google Shopping
This week Google announced some new upcoming changes to Google Shopping. The announcement sounds very exciting. Google’s headline was ‘Your Shopping ads may soon be eligible to show on YouTube and Google Discover”. So, what exactly does this mean for advertisers? What it means is that starting the week of June 17th, 2019, Google advertisers […]
by asplichal | Jul 25, 2018 | Advanced Techniques, eCommerce, Google Shopping
Google gives advertisers a tremendous opportunity to reach millions of potential buyers and even some training on how to properly use Google if you do the research. However, Google will take practically anyone’s money that is willing to spend it with them. In Las Vegas, this is called dumb money. It is what makes Vegas […]