by asplichal | May 21, 2018 | Advanced Techniques, eCommerce, Google Shopping, Proper Maintenance
What do you think is worse? Taking a strong punch to the gut or receiving a thousand of paper cuts? Truth is that both are probably very painful in their own way. Similarly to a poorly optimized Google Shopping Campaign. Let me explain… When it comes to a poorly optimized Google Shopping Campaign, typically it […]
by asplichal | Feb 21, 2017 | Advanced Techniques, Professional Services
Most professional service companies including lawyers, dentists and real estate professionals that purchase paid traffic often struggle generating a profitable ROI. The main reason that obtaining a positive ROI is difficult is because unlike an ecommerce company; professional service companies typically do not have a direct call to action such as an ‘Add To Cart’ […]
by asplichal | Feb 7, 2017 | Advanced Techniques, eCommerce, Google Shopping
Last week, I conducted a webinar titled “3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands” and temporarily posted the video replay here on my blog. Although, the webinar recording is no longer available on my blog as I prepare a new members only area where this webinar recording and […]
by asplichal | Aug 24, 2016 | Advanced Techniques, eCommerce, Professional Services, Proper Maintenance
Earlier this month, Google introduced a significant change to their standard text ads with the release of ‘Expanded Text Ads’. Providing more character space for advertisers and increasing the headline from a single headline to multiple headlines, expanded text ads provide an immediate opportunity for advertisers to convey more of their marketing message to potential […]
by asplichal | Jul 13, 2016 | Advanced Techniques, eCommerce, Google Shopping
Last month, I traveled to Chicago to attend the 2016 Internet Retailer Conference and present on a marketing panel at the Yahoo Small Business Roadshow that preceded the conference. The IRCE event is filled with over 10,000 visitors and hundreds of exhibitors retailing various solutions for small businesses. The Roadshow is a smaller group of […]
by asplichal | Feb 19, 2016 | Advanced Techniques, eCommerce, Professional Services, Proper Maintenance
Google allows advertisers to create daily budgets for their Campaigns thus limiting the amount of money that can be spent in a day. This budget can either be determined for an individual Campaign or across multiple Campaigns using shared budgets. Here we will discuss how advertisers create both individual and shared budgets and when it […]