Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ It

In this article, I discuss the perks of being an official Google partner agency. What that means for us and for our clients. In being an official Google partner agency, Google offers my agency a variety of perks. One of those perks are rewards points based on how much our clients spend along with how … Continue reading “Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ It”

The Thing For Customers More Important Than Even Price

For over twenty years now, I’ve been working with companies to sell their stuff online. This journey has been interesting with the what and the how that I’ve attempted to sell for my private clients. From floor and wall safes to boat anchors and other boating supplies, from pond fountains to baseball gear, from high … Continue reading “The Thing For Customers More Important Than Even Price”

Microsoft Follows Suit Offering Free Product Shopping Listings

Last week, Microsoft announced that it would offer free product placements to merchants within their Bing Shopping tab. These free listings are now available within the United States. In addition, the free shopping placements will expand to the United Kingdom, Canada, France, Germany and Australia. To be eligible for product listings to appear, merchants need … Continue reading “Microsoft Follows Suit Offering Free Product Shopping Listings”

Great Is Not A Goal – Especially When It Comes to Conversion Rates

One thing you may not know about me is that I like to read. Most of the books I read are about marketing with a bit of self-improvement and motivation books thrown into the mix. Recently, I just finished the book Bluefishing: The Art of Making Things Happen by Steve Sims. The book is about … Continue reading “Great Is Not A Goal – Especially When It Comes to Conversion Rates”

Money For Nothin, Chicks For Free Just Like Google Shopping Actions

“Money For Nothing” was a smash hit from the mid-1980’s by the group Dire Straits. As the story goes, the lyrics were inspired when a member of the music group overheard the comments from a delivery driver in the back of an appliance store as he watched a MTV music video. The delivery driver’s comments … Continue reading “Money For Nothin, Chicks For Free Just Like Google Shopping Actions”

Solving Puzzles: The Rubik’s Cube & Advertising Using Google Shopping

Growing up in the 1980’s, I can still remember the fad of the Rubik’s Cube. Kids of all ages would challenge themselves and others to solve the puzzle by aligning all the colors on each the sides. Once you were able to solve the puzzle, the next step would be to see how fast you … Continue reading “Solving Puzzles: The Rubik’s Cube & Advertising Using Google Shopping”

Focusing On Your Current Customers Is Key To Long-Term Business Success

One of the reasons my wife and I purchased our current home eight years ago was the yard and the fruit trees that had been cultivated throughout the years. Within our yard there is a large Avocado tree, five orange trees, four lemon trees, two blood orange trees, a tangerine tree, a persimmon tree, two … Continue reading “Focusing On Your Current Customers Is Key To Long-Term Business Success”

Piling On Using Bid Adjustments With Google Shopping

In my recently released book, Make Each Click Count Using Google Shopping, I dive into detail on the most effective ways to optimize product bids based on historical data. Within the book, I have dedicated different chapters to optimizing bids based on each of the following: optimizing based on mobile device; based on customer location; … Continue reading “Piling On Using Bid Adjustments With Google Shopping”

Google Ad Credits Have Finally Found U.S. Advertisers

Have you ever found money? Last week, I found 20 dollars in the pocket of my favorite pants. Obviously, it was already mine, but then again, I didn’t know I had the money, so it was indeed found. The funny thing with found money is that what you do with it is highly reliant on … Continue reading “Google Ad Credits Have Finally Found U.S. Advertisers”

Wrangling Up Your Customer Lifetime Value

In paid advertising when evaluating the success of your campaigns, you typically look at key metrics such as ROAS (return on ad spend) or ROI (return on investment). These metrics are both important when calculating the success of your paid advertising although they do not provide advertisers with the full picture in terms of profitability. … Continue reading “Wrangling Up Your Customer Lifetime Value”