Kissing Goodbye To The Broad Match Modifier

Let us start with the basics of how Google Search ads work and then we will discuss the recent change and its importance. When advertising using paid Google Search Ads, advertisers must enter a list of keywords that they wish to trigger their Search ads. These Search ads, when clicked, will redirect users to the … Continue reading “Kissing Goodbye To The Broad Match Modifier”

Numbers Don’t Lie When It Comes To Marketing

As an eCommerce marketer you occasionally may find it a challenge keeping your focus where there is the highest opportunity for potential growth. With all the various ways that customers can find your products – email, pay-per-click, organic and direct it can be difficult to know which marketing channel to focus your efforts. More and … Continue reading “Numbers Don’t Lie When It Comes To Marketing”

Google is Now Playing Hide and Seek with Your Search Terms

Those that successfully advertise using Google paid search know that the most effective way of doing so is by limiting your spend on unrelated search terms. Effective marketers also know that the number one method to block unrelated and unwanted search terms is with the use of negative keywords. Especially important for Google Shopping ads … Continue reading “Google is Now Playing Hide and Seek with Your Search Terms”

Frequency – Controlling How Often Your Google Retargeting Ads Are Shown

The term frequency refers to how often your retargeting ads appear or more accurately the maximum number of times ads are eligible to appear to users. By now anyone who has spent considerable time on their screens are keenly aware of retargeting ads. Very few people anymore think that it is coincidence that the new … Continue reading “Frequency – Controlling How Often Your Google Retargeting Ads Are Shown”

Google Is Getting Sneaky With Advertisers Retargeting Ad Spend

It probably is no secret to you that most visitors to your website are not going to buy. In fact, on average 97% of visitors are not going to purchase on their first visit. It has also been shown that the more times a user visits your website the more likely they are to purchase. … Continue reading “Google Is Getting Sneaky With Advertisers Retargeting Ad Spend”

Beware of The Phone Call From Google

If you are advertising using Google, you will likely at some point receive a call from a Google representative. One way that Google continues to grow is by assigning representatives to advertiser’s accounts in the role of account strategist. Depending on how much money you spend each month, will determine how often a Google Account … Continue reading “Beware of The Phone Call From Google”

What Google Removing Keyword Transparency Could Mean For Advertisers

One of the common misconceptions for those new to advertising with Google Shopping is that you want to generate as much traffic as possible. As with any marketing channel where you pay for traffic, this is blatantly false! With Google Shopping unlike Google Search there are no keywords. Instead, Google uses their algorithm to match … Continue reading “What Google Removing Keyword Transparency Could Mean For Advertisers”

Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ It

In this article, I discuss the perks of being an official Google partner agency. What that means for us and for our clients. In being an official Google partner agency, Google offers my agency a variety of perks. One of those perks are rewards points based on how much our clients spend along with how … Continue reading “Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ It”

The Thing For Customers More Important Than Even Price

For over twenty years now, I’ve been working with companies to sell their stuff online. This journey has been interesting with the what and the how that I’ve attempted to sell for my private clients. From floor and wall safes to boat anchors and other boating supplies, from pond fountains to baseball gear, from high … Continue reading “The Thing For Customers More Important Than Even Price”

Microsoft Follows Suit Offering Free Product Shopping Listings

Last week, Microsoft announced that it would offer free product placements to merchants within their Bing Shopping tab. These free listings are now available within the United States. In addition, the free shopping placements will expand to the United Kingdom, Canada, France, Germany and Australia. To be eligible for product listings to appear, merchants need … Continue reading “Microsoft Follows Suit Offering Free Product Shopping Listings”