by asplichal | Apr 14, 2020 | eCommerce
Microsoft Ads (formerly Bing Ads) have always been a bit of a little brother to Google Ads. In normal times, Bing searches amount for approximately 10% of Google searches. However, these days anything is but normal. With the COVID-19 pandemic, millions of people are spending more time at home also meaning that many more people […]
by asplichal | Mar 24, 2020 | About Us, eCommerce, Google Shopping
Below is a sneak peak into my soon to be released book Make Each Click Count Using Google Shopping – Revealing Profits & Strategies. Introduction – Make Each Click Count Using Google Shopping – Revealing Profits & Strategies is your guide to unlocking profits inside Google Shopping and magnifying those profits using the latest techniques […]
by asplichal | Mar 18, 2020 | Advanced Techniques, eCommerce, Google Shopping
We have previously discussed optimizing your bids based on how your customers shop your website (device) and where your customers shops from (location). This article will dive into the third part of the triangle – when your customers shop and optimizing bids based on that past data. One mistake many advertisers make is thinking that […]
by asplichal | Mar 9, 2020 | Advanced Techniques, eCommerce, Google Shopping
There is a lot of trust that you need to convey to customers when making an initial sale. Does a customer trust your products? Does a customer trust your price? Does your customer trust your shipping times? Does a customer trust that your website is secure? However, for a user who has previously placed an […]
by asplichal | Feb 21, 2020 | eCommerce, Google Shopping, Starting With Basics
After your Merchant Center has been approved and you have completed the appropriate settings for shipping, tax, etc. it is a critical time. A time that will play a major part in determining your success using Google Shopping. It is time to create your plan for populating your product data inside Merchant Center. You will […]
by asplichal | Feb 13, 2020 | Advanced Techniques, eCommerce, Google Shopping
There are many times that things need to be equal. When you are splitting a sandwich in half for your kids that should be equal or when you are balancing your finances all that should be equal. However, how much you are bidding for your ads to appear on various devices between desktop, mobile and […]