My New Book – Make Each Click Count Using Google Shopping – Just Released

Last week, my new and second book Make Each Click Count Using Google Shopping – Revealing Profits & Strategies was released on Amazon! One question that I was immediately asked was “do you think it is wise to release your book in the midst of a worldwide pandemic?”. My answer was a resounding YES and … Continue reading “My New Book – Make Each Click Count Using Google Shopping – Just Released”

It’s Back To The Future With Google’s Free Shopping Ads

Last week, Google announced that after 8 years, they will once again start showing free ‘organic’ ads inside Google Shopping. For retailers, being able to show products for free means that any retailer can have their products showing within the Google Shopping tab as part of the surfaces across Google program. For advertisers already listing … Continue reading “It’s Back To The Future With Google’s Free Shopping Ads”

Top Action Items To Successfully Navigate The COVID-19 Environment With Paid Ads

Since the end of the 2008/2009 recession, life for companies marketing their products has been good. The employment rate has been low, and the economy has been booming. Customers have had plenty of discretionary income and businesses have subsequently thrived. Over the last few weeks this has all changed. The recent Coronavirus pandemic has drastically … Continue reading “Top Action Items To Successfully Navigate The COVID-19 Environment With Paid Ads”

Sneak Peak – Make Each Click Count Using Google Shopping – Revealing Profits & Strategies

Below is a sneak peak into my soon to be released book Make Each Click Count Using Google Shopping – Revealing Profits & Strategies. Introduction – Make Each Click Count Using Google Shopping – Revealing Profits & Strategies is your guide to unlocking profits inside Google Shopping and magnifying those profits using the latest techniques … Continue reading “Sneak Peak – Make Each Click Count Using Google Shopping – Revealing Profits & Strategies”

Increase Your Conversions By Knowing When Your Customers Shop

We have previously discussed optimizing your bids based on how your customers shop your website (device) and where your customers shops from (location). This article will dive into the third part of the triangle – when your customers shop and optimizing bids based on that past data. One mistake many advertisers make is thinking that … Continue reading “Increase Your Conversions By Knowing When Your Customers Shop”

Using Audiences to Increase Conversions

There is a lot of trust that you need to convey to customers when making an initial sale. Does a customer trust your products? Does a customer trust your price? Does your customer trust your shipping times? Does a customer trust that your website is secure? However, for a user who has previously placed an … Continue reading “Using Audiences to Increase Conversions”

Populating Merchant Center with Proper Data

After your Merchant Center has been approved and you have completed the appropriate settings for shipping, tax, etc. it is a critical time. A time that will play a major part in determining your success using Google Shopping. It is time to create your plan for populating your product data inside Merchant Center. You will … Continue reading “Populating Merchant Center with Proper Data”

Mobile Equality – It Almost Is Never Fair, Nor Should It Be So

There are many times that things need to be equal. When you are splitting a sandwich in half for your kids that should be equal or when you are balancing your finances all that should be equal. However, how much you are bidding for your ads to appear on various devices between desktop, mobile and … Continue reading “Mobile Equality – It Almost Is Never Fair, Nor Should It Be So”

Google’s Shopping Actions – Changing The Landscape

There is no doubt that Amazon has changed the game when it comes to online Shopping. In fact, you may say Amazon has changed the game, changed the field and removed the goal post if you would like a football reference! I recall while speaking a Small Business Conference that preceded the Internet Retailer Conference … Continue reading “Google’s Shopping Actions – Changing The Landscape”

Google’s Automated Bidding Strategies

Since the 1980’s, the concept of ‘Artificial Intelligence’ has been debated on its merits of either advancing society or being the eventual end of mankind. I’m not willing or ready to join that debate nor is this the proper forum to do so, but what I will discuss is Google’s semi-new automated bidding strategies. For … Continue reading “Google’s Automated Bidding Strategies”