Google Campaign Optimization Scores – How You Should Manage Them

Last year Google introduced their Google Campaign Optimization Score. This score measures how well each Google Ads campaign is rated based on Google’s preferred standards. Rated between 0% and 100%, this score looks like a cut and dry number to measure how well your account is optimized. Optimization score is displayed on all active Search, … Continue reading “Google Campaign Optimization Scores – How You Should Manage Them”

Kissing Goodbye To The Broad Match Modifier

Let us start with the basics of how Google Search ads work and then we will discuss the recent change and its importance. When advertising using paid Google Search Ads, advertisers must enter a list of keywords that they wish to trigger their Search ads. These Search ads, when clicked, will redirect users to the … Continue reading “Kissing Goodbye To The Broad Match Modifier”

Numbers Don’t Lie When It Comes To Marketing

As an eCommerce marketer you occasionally may find it a challenge keeping your focus where there is the highest opportunity for potential growth. With all the various ways that customers can find your products – email, pay-per-click, organic and direct it can be difficult to know which marketing channel to focus your efforts. More and … Continue reading “Numbers Don’t Lie When It Comes To Marketing”

Google is Now Playing Hide and Seek with Your Search Terms

Those that successfully advertise using Google paid search know that the most effective way of doing so is by limiting your spend on unrelated search terms. Effective marketers also know that the number one method to block unrelated and unwanted search terms is with the use of negative keywords. Especially important for Google Shopping ads … Continue reading “Google is Now Playing Hide and Seek with Your Search Terms”

Beware of The Phone Call From Google

If you are advertising using Google, you will likely at some point receive a call from a Google representative. One way that Google continues to grow is by assigning representatives to advertiser’s accounts in the role of account strategist. Depending on how much money you spend each month, will determine how often a Google Account … Continue reading “Beware of The Phone Call From Google”

What Google Removing Keyword Transparency Could Mean For Advertisers

One of the common misconceptions for those new to advertising with Google Shopping is that you want to generate as much traffic as possible. As with any marketing channel where you pay for traffic, this is blatantly false! With Google Shopping unlike Google Search there are no keywords. Instead, Google uses their algorithm to match … Continue reading “What Google Removing Keyword Transparency Could Mean For Advertisers”

Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ It

In this article, I discuss the perks of being an official Google partner agency. What that means for us and for our clients. In being an official Google partner agency, Google offers my agency a variety of perks. One of those perks are rewards points based on how much our clients spend along with how … Continue reading “Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ It”

Solving Puzzles: The Rubik’s Cube & Advertising Using Google Shopping

Growing up in the 1980’s, I can still remember the fad of the Rubik’s Cube. Kids of all ages would challenge themselves and others to solve the puzzle by aligning all the colors on each the sides. Once you were able to solve the puzzle, the next step would be to see how fast you … Continue reading “Solving Puzzles: The Rubik’s Cube & Advertising Using Google Shopping”

Piling On Using Bid Adjustments With Google Shopping

In my recently released book, Make Each Click Count Using Google Shopping, I dive into detail on the most effective ways to optimize product bids based on historical data. Within the book, I have dedicated different chapters to optimizing bids based on each of the following: optimizing based on mobile device; based on customer location; … Continue reading “Piling On Using Bid Adjustments With Google Shopping”

Google Ad Credits Have Finally Found U.S. Advertisers

Have you ever found money? Last week, I found 20 dollars in the pocket of my favorite pants. Obviously, it was already mine, but then again, I didn’t know I had the money, so it was indeed found. The funny thing with found money is that what you do with it is highly reliant on … Continue reading “Google Ad Credits Have Finally Found U.S. Advertisers”