Mobile Equality – It Almost Is Never Fair, Nor Should It Be So

There are many times that things need to be equal. When you are splitting a sandwich in half for your kids that should be equal or when you are balancing your finances all that should be equal. However, how much you are bidding for your ads to appear on various devices between desktop, mobile and … Continue reading “Mobile Equality – It Almost Is Never Fair, Nor Should It Be So”

Google’s Shopping Actions – Changing The Landscape

There is no doubt that Amazon has changed the game when it comes to online Shopping. In fact, you may say Amazon has changed the game, changed the field and removed the goal post if you would like a football reference! I recall while speaking a Small Business Conference that preceded the Internet Retailer Conference … Continue reading “Google’s Shopping Actions – Changing The Landscape”

Google’s Automated Bidding Strategies

Since the 1980’s, the concept of ‘Artificial Intelligence’ has been debated on its merits of either advancing society or being the eventual end of mankind. I’m not willing or ready to join that debate nor is this the proper forum to do so, but what I will discuss is Google’s semi-new automated bidding strategies. For … Continue reading “Google’s Automated Bidding Strategies”

Google Ads Editor – The Difference Between Mastering & Being Simply Proficient

How do you determine the difference between a master and simply being proficient when it comes to managing Google ads? For me, what constitutes a real master regardless of subject are these three things: knowledge; efficiency and quantity output. Sound, right? Although a proficient user can have all the knowledge on Google ads regarding how … Continue reading “Google Ads Editor – The Difference Between Mastering & Being Simply Proficient”

Segmenting Product Data – Develop Your Plan With Custom Labels

Pretend that you are a new advertiser and have decided to start advertising using Google Shopping. You have successfully uploaded your products into Google Merchant Center and you have completed your basic settings. Google has approved all of your products and you have linked your Merchant Center account to your Google Ads account. So, you … Continue reading “Segmenting Product Data – Develop Your Plan With Custom Labels”

New Google Smart Shopping Campaigns – What You Need to Realize

Last week, I was contacted by a former private client. When last we worked together, he had been running an e-commerce health supplement business and had just sold his interest. Now, a couple of years later, he was back at it with an all new e-commerce health supplement business. He was confused and looking for … Continue reading “New Google Smart Shopping Campaigns – What You Need to Realize”

Positive Keywords – A Better Way To Control Unwanted Searches

Unwanted Searches – One of largest obstacles in achieving profitability for many advertisers using Google Shopping is the presence of unwanted keyword searches. Even profitable Shopping campaigns are not immune to wasted ad spend due to the nature of Google Shopping. With Google Shopping the advertiser does not select their keywords as they do with … Continue reading “Positive Keywords – A Better Way To Control Unwanted Searches”

Increase Your Conversions By Knowing Your Customer’s Location {revised 4/10/20}

Location, location, location, it is the well-known battle cry of real estate agents, but it just as well could be the battle cry of the savvy online marketer. Depending on what products you are selling online, your conversion rates may differ substantially depending on which part of the country your customers live. Imagine this scenario … Continue reading “Increase Your Conversions By Knowing Your Customer’s Location {revised 4/10/20}”

Measuring Conversions – Implementing Proper Tracking

Last week, I conducted a welcome call with a customer taking a trial to The Academy of Internet Marketing when she asked the question, “how can she tell where her conversions are coming from?” Although it may seem basic to those online marketers with experience, for advertisers just starting out, being able to determine how … Continue reading “Measuring Conversions – Implementing Proper Tracking”

Google Ads – Removing Accelerated Budgets (October 2019 Update)

When creating a campaign, advertisers have had the option of setting their campaigns to either standard delivery method or accelerated delivery method. Starting in early October 2019, Google Ads is removing the option of accelerated delivery method for all Search campaigns, Shopping campaigns and shared budgets. Search campaigns, Shopping campaigns and shared budgets that previously … Continue reading “Google Ads – Removing Accelerated Budgets (October 2019 Update)”