Top Tips To Optimize Google Shopping

A great tool for ecommerce companies currently using Google is implementing an effective Google shopping campaign.  Assuming you have already opened your Google Merchant Center account, uploaded your data feed and have linked to a Google shopping campaign inside your AdWords account, how do you optimize your rate on investment (ROI) or simply how do … Continue reading “Top Tips To Optimize Google Shopping”

Google Shopping – What It Is, How It Has Changed {updated 12/19/19}

Google Shopping is by far the largest Comparison Shopping Engine aka CSE on the Internet. CSEs are used exclusively by ecommerce advertisers, not professional services advertisers. This is because Comparison Shopping Engines allow customers to compare the same product or type of products from multiple stores simultaneously. Although there are other Comparison Shopping Engines, many of … Continue reading “Google Shopping – What It Is, How It Has Changed {updated 12/19/19}”