The Thing For Customers More Important Than Even Price

For over twenty years now, I’ve been working with companies to sell their stuff online. This journey has been interesting with the what and the how that I’ve attempted to sell for my private clients. From floor and wall safes to boat anchors and other boating supplies, from pond fountains to baseball gear, from high … Continue reading “The Thing For Customers More Important Than Even Price”

Great Is Not A Goal – Especially When It Comes to Conversion Rates

One thing you may not know about me is that I like to read. Most of the books I read are about marketing with a bit of self-improvement and motivation books thrown into the mix. Recently, I just finished the book Bluefishing: The Art of Making Things Happen by Steve Sims. The book is about … Continue reading “Great Is Not A Goal – Especially When It Comes to Conversion Rates”

Focusing On Your Current Customers Is Key To Long-Term Business Success

One of the reasons my wife and I purchased our current home eight years ago was the yard and the fruit trees that had been cultivated throughout the years. Within our yard there is a large Avocado tree, five orange trees, four lemon trees, two blood orange trees, a tangerine tree, a persimmon tree, two … Continue reading “Focusing On Your Current Customers Is Key To Long-Term Business Success”

Google Ad Credits Have Finally Found U.S. Advertisers

Have you ever found money? Last week, I found 20 dollars in the pocket of my favorite pants. Obviously, it was already mine, but then again, I didn’t know I had the money, so it was indeed found. The funny thing with found money is that what you do with it is highly reliant on … Continue reading “Google Ad Credits Have Finally Found U.S. Advertisers”

Wrangling Up Your Customer Lifetime Value

In paid advertising when evaluating the success of your campaigns, you typically look at key metrics such as ROAS (return on ad spend) or ROI (return on investment). These metrics are both important when calculating the success of your paid advertising although they do not provide advertisers with the full picture in terms of profitability. … Continue reading “Wrangling Up Your Customer Lifetime Value”

Google’s Automated Bidding Strategies

Since the 1980’s, the concept of ‘Artificial Intelligence’ has been debated on its merits of either advancing society or being the eventual end of mankind. I’m not willing or ready to join that debate nor is this the proper forum to do so, but what I will discuss is Google’s semi-new automated bidding strategies. For … Continue reading “Google’s Automated Bidding Strategies”

Google Ads Editor – The Difference Between Mastering & Being Simply Proficient

How do you determine the difference between a master and simply being proficient when it comes to managing Google ads? For me, what constitutes a real master regardless of subject are these three things: knowledge; efficiency and quantity output. Sound, right? Although a proficient user can have all the knowledge on Google ads regarding how … Continue reading “Google Ads Editor – The Difference Between Mastering & Being Simply Proficient”

Important Highlights from A Recent Google Account Review

A service that I offer through True Online Presence is a complete review of a company’s AdWords account. Coined the T.O.P. AdWords Assessment, this assessment includes having me spend 2-3 hours reviewing a Google Ads account structure and provide ratings on the account based on key metrics that I have found to strongly correlate with … Continue reading “Important Highlights from A Recent Google Account Review”

Google Ads – Removing Accelerated Budgets (October 2019 Update)

When creating a campaign, advertisers have had the option of setting their campaigns to either standard delivery method or accelerated delivery method. Starting in early October 2019, Google Ads is removing the option of accelerated delivery method for all Search campaigns, Shopping campaigns and shared budgets. Search campaigns, Shopping campaigns and shared budgets that previously … Continue reading “Google Ads – Removing Accelerated Budgets (October 2019 Update)”

Who Benefits From Google’s Recent Change To AdWords Budgets?

Did you ever have somebody say they did you a favor, but after hearing what that favor was you didn’t know if the favor was really for your good or for theirs? This recently happened with Google and their new change to how daily budgets are going to work.  Previously, advertisers would set a daily … Continue reading “Who Benefits From Google’s Recent Change To AdWords Budgets?”