Google’s Automated Bidding Strategies

Since the 1980’s, the concept of ‘Artificial Intelligence’ has been debated on its merits of either advancing society or being the eventual end of mankind. I’m not willing or ready to join that debate nor is this the proper forum to do so, but what I will discuss is Google’s semi-new automated bidding strategies. For … Continue reading “Google’s Automated Bidding Strategies”

Google Ads Editor – The Difference Between Mastering & Being Simply Proficient

How do you determine the difference between a master and simply being proficient when it comes to managing Google ads? For me, what constitutes a real master regardless of subject are these three things: knowledge; efficiency and quantity output. Sound, right? Although a proficient user can have all the knowledge on Google ads regarding how … Continue reading “Google Ads Editor – The Difference Between Mastering & Being Simply Proficient”

Important Highlights from A Recent Google Account Review

A service that I offer through True Online Presence is a complete review of a company’s AdWords account. Coined the T.O.P. AdWords Assessment, this assessment includes having me spend 2-3 hours reviewing a Google Ads account structure and provide ratings on the account based on key metrics that I have found to strongly correlate with … Continue reading “Important Highlights from A Recent Google Account Review”

Google Ads – Removing Accelerated Budgets (October 2019 Update)

When creating a campaign, advertisers have had the option of setting their campaigns to either standard delivery method or accelerated delivery method. Starting in early October 2019, Google Ads is removing the option of accelerated delivery method for all Search campaigns, Shopping campaigns and shared budgets. Search campaigns, Shopping campaigns and shared budgets that previously … Continue reading “Google Ads – Removing Accelerated Budgets (October 2019 Update)”

Who Benefits From Google’s Recent Change To AdWords Budgets?

Did you ever have somebody say they did you a favor, but after hearing what that favor was you didn’t know if the favor was really for your good or for theirs? This recently happened with Google and their new change to how daily budgets are going to work.  Previously, advertisers would set a daily … Continue reading “Who Benefits From Google’s Recent Change To AdWords Budgets?”

Professional Services Sometimes Need To Give Away The Sizzle To Sell The Steak

Most professional service companies including lawyers, dentists and real estate professionals that purchase paid traffic often struggle generating a profitable ROI.  The main reason that obtaining a positive ROI is difficult is because unlike an ecommerce company; professional service companies typically do not have a direct call to action such as an ‘Add To Cart’ … Continue reading “Professional Services Sometimes Need To Give Away The Sizzle To Sell The Steak”

What Does Google’s Expanded Text Ads Mean For Advertisers?

Earlier this month, Google introduced a significant change to their standard text ads with the release of ‘Expanded Text Ads’.  Providing more character space for advertisers and increasing the headline from a single headline to multiple headlines, expanded text ads provide an immediate opportunity for advertisers to convey more of their marketing message to potential … Continue reading “What Does Google’s Expanded Text Ads Mean For Advertisers?”

What Google’s Removing Right Side Text Ads Means For Advertisers

In February of this year, Google made a dramatic change to how it displays ads for search results.  They removed all right side text ads from desktop searches with the exception of PLA/Google Shopping ads.  This change reduces the number of maximum text ads on any desktop search from 11 to 7. What does this … Continue reading “What Google’s Removing Right Side Text Ads Means For Advertisers”

Individual Campaign Budgets Vs. Shared Campaign Budgets

Google allows advertisers to create daily budgets for their Campaigns thus limiting the amount of money that can be spent in a day.  This budget can either be determined for an individual Campaign or across multiple Campaigns using shared budgets.  Here we will discuss how advertisers create both individual and shared budgets and when it … Continue reading “Individual Campaign Budgets Vs. Shared Campaign Budgets”

Important Changes To AdWords When Adding Negative Keywords

Adding negative keywords to AdWords Campaigns along with adding new search terms that utilize various match types are important ways to improve a Google account’s profitability. These two issues are so essential to running a successful AdWords account that I have dedicated entire past blog posts to two different subjects. For a review of each, … Continue reading “Important Changes To AdWords When Adding Negative Keywords”