Merging Retargeting With Search Campaigns

Google Retargeting or Google Remarketing (the terms are interchangeable) is the process of using Google’s technology to advertise to customers who have already visited a website or a specific section of a website.  Generally, when an advertiser thinks of retargeting they envision those image ads for websites they have previously visited that ‘magically’ appear for a … Continue reading “Merging Retargeting With Search Campaigns”

Optimizing Google Campaigns For Mobile

It is no secret that mobile has exploded. I remember when I attended the Internet Retailer conference in 2011 that the prevalent theme was not to concentrate your efforts on mobile, but instead concentrate your marketing efforts on social media especially Facebook and Twitter.  Wow were they wrong!  Although social marketing is catching up in … Continue reading “Optimizing Google Campaigns For Mobile”

Creating Effective Ad Copy In Google AdWords

Throughout previous blog posts I have touched on the subject of writing effective ad copy, however not in-depth. A well written, well placed ad is extremely vital to success when advertising in Google.  Therefore, I have dedicated this entire blog post on the subject along with some examples of great ads as well as ads … Continue reading “Creating Effective Ad Copy In Google AdWords”

Properly Using Keyword Match Types In Google Advertising

While creating a Google AdWords campaign an advertiser must enter a list of keywords for which they wish to have their ads display. As simple as that sounds, there are variances to adding keywords that will determine the number of impressions and clicks an advertiser’s campaign receives.  The type of keywords entered is a vital … Continue reading “Properly Using Keyword Match Types In Google Advertising”

A Google AdWords Campaign Should Be Like A Good Mystery Novel

When a company decides to advertise using Google, far too often novices will think that all they need to do is simply choose a few keywords and write an ad.  It is true that this approach will have an advertiser’s ads running, but it is also probably true that this approach will cost advertisers a … Continue reading “A Google AdWords Campaign Should Be Like A Good Mystery Novel”

Strategies For Determining Bids In Google AdWords

When advertising with Google AdWords, advertisers must determine the maximum they are willing to spend each time a user clicks on one of their ads (known as the bid).  Advertisers have the option to set the same bid for all keywords within an entire campaign; optimize bids on a keyword level based on past results … Continue reading “Strategies For Determining Bids In Google AdWords”

Proper Settings – The First Step of Successful Google Advertising

Each time an advertiser creates a new campaign, the first step is to select campaign settings. Selecting a campaign’s settings needs to be done prior to adding either keywords or ads.  Although it may sound like a mundane task, proper settings are essential for a campaign to receive optimal clicks at the lowest possible costs. … Continue reading “Proper Settings – The First Step of Successful Google Advertising”

The Art of Adding Negative Keywords {updated 3/3/20}

One of the quickest and most effective ways for advertisers to optimize their Google Ads account is with the proper use of negative keywords.  A powerful optimizing tool for both Shopping and Search campaigns, negative keywords work to block unwanted search terms from triggering ads to be shown. Let’s quickly review what Google keywords are … Continue reading “The Art of Adding Negative Keywords {updated 3/3/20}”

Creating A Clear Call To Action Is Vital For Professional Services

When advertising with Google, advertisers have the ability to decide which URL that specific ads will direct users if clicked.  However, what happens once a user is directed to an advertiser’s website is vital in determining the success of an advertising campaign. Initially, the first step is to select which page an ad should direct … Continue reading “Creating A Clear Call To Action Is Vital For Professional Services”

When Advertising With Google, Where Are You Really Advertising?

So you are or have decided to start advertising using Google AdWords.  If you are like most advertisers, you think this simply means your ads will show on either the top or to the right of the page when a user does a search for one of your keywords on www.google.com.  But did you know … Continue reading “When Advertising With Google, Where Are You Really Advertising?”