Have A Plan When Determining Your Google’s Ad Destination

When creating ads to use advertising in the Google AdWords system, advertisers have a number of fields they must complete in order for their ads to be eligible to display.  These fields include the title/headline (limited to 25 characters), description line 1 (limited to 35 characters), description line 2 (limited to 35 characters) and the … Continue reading “Have A Plan When Determining Your Google’s Ad Destination”

Google Remarketing – What It Is, Why Use Google

On the average, 97% of website visitors leave a website without buying.  It is a fact that most of these potential customers are gone forever! What if there was a way to reach back out to these customers easily and seamlessly?  There is through Google’s remarketing. By using Google remarketing a marketer can easily serve … Continue reading “Google Remarketing – What It Is, Why Use Google”

Here’s A Secret – In Paid Advertising Cost Is Irrelevant, Look At Your Rate On Investment

When bidding on competitive keywords in Google the price advertisers are charged per click can be high if an advertiser wishes their ad to appear on the first page or ideally in the top 1-2 positions. I recently read an article that advertisers bidding on the keyword phrase “Personal Liability Attorney” in the Manhattan, NY … Continue reading “Here’s A Secret – In Paid Advertising Cost Is Irrelevant, Look At Your Rate On Investment”

Why Google Advertisers Need To Know Their Quality Score

When using Google AdWords, advertisers create a set of keywords for which they want to have an ad displayed, determine the maximum they are willing to pay if someone is taken to their website for those keywords and then create ads to show for these keywords.  Within the ad copy, advertisers determine which page on … Continue reading “Why Google Advertisers Need To Know Their Quality Score”

Why Professional Services Should Look To Google AdWords

Professional Services I will define as any company that sells their service or expertise opposed to selling a physical product.  This includes dentists, lawyers, doctors and too many more professions to continue to name.  One thing they all have in common is that they believe they offer a service worth money to others or they … Continue reading “Why Professional Services Should Look To Google AdWords”