Piling On Using Bid Adjustments With Google Shopping

In my recently released book, Make Each Click Count Using Google Shopping, I dive into detail on the most effective ways to optimize product bids based on historical data. Within the book, I have dedicated different chapters to optimizing bids based on each of the following: optimizing based on mobile device; based on customer location; … Continue reading “Piling On Using Bid Adjustments With Google Shopping”

Wrangling Up Your Customer Lifetime Value

In paid advertising when evaluating the success of your campaigns, you typically look at key metrics such as ROAS (return on ad spend) or ROI (return on investment). These metrics are both important when calculating the success of your paid advertising although they do not provide advertisers with the full picture in terms of profitability. … Continue reading “Wrangling Up Your Customer Lifetime Value”

Resuming Paid Advertising In A Post COVID World

Over the last few weeks as areas across the country have begun to slowly reopen, many of my private clients who paused their online advertising back in March have decided to relaunch their Google Ads Campaigns. I’m excited to announce that I’m seeing preliminary results based on advertising over the last few weeks and those … Continue reading “Resuming Paid Advertising In A Post COVID World”

My New Book – Make Each Click Count Using Google Shopping – Just Released

Last week, my new and second book Make Each Click Count Using Google Shopping – Revealing Profits & Strategies was released on Amazon! One question that I was immediately asked was “do you think it is wise to release your book in the midst of a worldwide pandemic?”. My answer was a resounding YES and … Continue reading “My New Book – Make Each Click Count Using Google Shopping – Just Released”

Top Action Items To Successfully Navigate The COVID-19 Environment With Paid Ads

Since the end of the 2008/2009 recession, life for companies marketing their products has been good. The employment rate has been low, and the economy has been booming. Customers have had plenty of discretionary income and businesses have subsequently thrived. Over the last few weeks this has all changed. The recent Coronavirus pandemic has drastically … Continue reading “Top Action Items To Successfully Navigate The COVID-19 Environment With Paid Ads”

Using Google Drafts & Experiments Doesn’t Mean You Are A Mad Scientist

I am a big proponent of manually controlling bids inside Google search campaigns. I believe by manually controlling bids, you can effectively dictate the impression share and optimize for the lowest possible cost per acquisition by adjusting bid by device and location as well as continuing to update your negative keywords. It is my believe … Continue reading “Using Google Drafts & Experiments Doesn’t Mean You Are A Mad Scientist”

Google Ads Editor – The Difference Between Mastering & Being Simply Proficient

How do you determine the difference between a master and simply being proficient when it comes to managing Google ads? For me, what constitutes a real master regardless of subject are these three things: knowledge; efficiency and quantity output. Sound, right? Although a proficient user can have all the knowledge on Google ads regarding how … Continue reading “Google Ads Editor – The Difference Between Mastering & Being Simply Proficient”

Increase Your Conversions By Knowing Your Customer’s Location {revised 4/10/20}

Location, location, location, it is the well-known battle cry of real estate agents, but it just as well could be the battle cry of the savvy online marketer. Depending on what products you are selling online, your conversion rates may differ substantially depending on which part of the country your customers live. Imagine this scenario … Continue reading “Increase Your Conversions By Knowing Your Customer’s Location {revised 4/10/20}”

Measuring Conversions – Implementing Proper Tracking

Last week, I conducted a welcome call with a customer taking a trial to The Academy of Internet Marketing when she asked the question, “how can she tell where her conversions are coming from?” Although it may seem basic to those online marketers with experience, for advertisers just starting out, being able to determine how … Continue reading “Measuring Conversions – Implementing Proper Tracking”

Google Ads – Removing Accelerated Budgets (October 2019 Update)

When creating a campaign, advertisers have had the option of setting their campaigns to either standard delivery method or accelerated delivery method. Starting in early October 2019, Google Ads is removing the option of accelerated delivery method for all Search campaigns, Shopping campaigns and shared budgets. Search campaigns, Shopping campaigns and shared budgets that previously … Continue reading “Google Ads – Removing Accelerated Budgets (October 2019 Update)”