Revealing Google’s Performance Max

Google recently introduced their new Performance Max bidding strategy to replace the Smart Shopping campaign. Smart Shopping campaigns were introduced a few years ago and have since been touted by Google representatives as the best and easiest way to grow your sales using Google Shopping. There are few things in life that I find are … Continue reading “Revealing Google’s Performance Max”

Google Campaign Optimization Scores – How You Should Manage Them

Last year Google introduced their Google Campaign Optimization Score. This score measures how well each Google Ads campaign is rated based on Google’s preferred standards. Rated between 0% and 100%, this score looks like a cut and dry number to measure how well your account is optimized. Optimization score is displayed on all active Search, … Continue reading “Google Campaign Optimization Scores – How You Should Manage Them”

Google’s Core Web Vitals – The New Website Experience Algorithm Change

A hot topic going around right now is ‘website experience ‘or specifically good individual page experiences. But what is a good page experience and how can you measure how good of a page experience your website currently provides to its users? A good page experience (at least defined by Google) revolves around page speed (how … Continue reading “Google’s Core Web Vitals – The New Website Experience Algorithm Change”

Kissing Goodbye To The Broad Match Modifier

Let us start with the basics of how Google Search ads work and then we will discuss the recent change and its importance. When advertising using paid Google Search Ads, advertisers must enter a list of keywords that they wish to trigger their Search ads. These Search ads, when clicked, will redirect users to the … Continue reading “Kissing Goodbye To The Broad Match Modifier”

Numbers Don’t Lie When It Comes To Marketing

As an eCommerce marketer you occasionally may find it a challenge keeping your focus where there is the highest opportunity for potential growth. With all the various ways that customers can find your products – email, pay-per-click, organic and direct it can be difficult to know which marketing channel to focus your efforts. More and … Continue reading “Numbers Don’t Lie When It Comes To Marketing”

Google is Now Playing Hide and Seek with Your Search Terms

Those that successfully advertise using Google paid search know that the most effective way of doing so is by limiting your spend on unrelated search terms. Effective marketers also know that the number one method to block unrelated and unwanted search terms is with the use of negative keywords. Especially important for Google Shopping ads … Continue reading “Google is Now Playing Hide and Seek with Your Search Terms”

What Google Removing Keyword Transparency Could Mean For Advertisers

One of the common misconceptions for those new to advertising with Google Shopping is that you want to generate as much traffic as possible. As with any marketing channel where you pay for traffic, this is blatantly false! With Google Shopping unlike Google Search there are no keywords. Instead, Google uses their algorithm to match … Continue reading “What Google Removing Keyword Transparency Could Mean For Advertisers”

Piling On Using Bid Adjustments With Google Shopping

In my recently released book, Make Each Click Count Using Google Shopping, I dive into detail on the most effective ways to optimize product bids based on historical data. Within the book, I have dedicated different chapters to optimizing bids based on each of the following: optimizing based on mobile device; based on customer location; … Continue reading “Piling On Using Bid Adjustments With Google Shopping”

Wrangling Up Your Customer Lifetime Value

In paid advertising when evaluating the success of your campaigns, you typically look at key metrics such as ROAS (return on ad spend) or ROI (return on investment). These metrics are both important when calculating the success of your paid advertising although they do not provide advertisers with the full picture in terms of profitability. … Continue reading “Wrangling Up Your Customer Lifetime Value”

Resuming Paid Advertising In A Post COVID World

Over the last few weeks as areas across the country have begun to slowly reopen, many of my private clients who paused their online advertising back in March have decided to relaunch their Google Ads Campaigns. I’m excited to announce that I’m seeing preliminary results based on advertising over the last few weeks and those … Continue reading “Resuming Paid Advertising In A Post COVID World”