Restoring Bid Levels In The New Year {updated 1/6/20}

The holidays have come and gone and if you are a 4th quarter seasonal eCommerce advertiser you most likely increased bids (if not, shame on you) to capture as much traffic and sales as possible during the Q4 crush. Now that the holidays are over, your conversion rates will typically return to normal levels, yet … Continue reading “Restoring Bid Levels In The New Year {updated 1/6/20}”

The Art of Adding Negative Keywords {updated 3/3/20}

One of the quickest and most effective ways for advertisers to optimize their Google Ads account is with the proper use of negative keywords.  A powerful optimizing tool for both Shopping and Search campaigns, negative keywords work to block unwanted search terms from triggering ads to be shown. Let’s quickly review what Google keywords are … Continue reading “The Art of Adding Negative Keywords {updated 3/3/20}”

When Advertising With Google, Where Are You Really Advertising?

So you are or have decided to start advertising using Google AdWords.  If you are like most advertisers, you think this simply means your ads will show on either the top or to the right of the page when a user does a search for one of your keywords on www.google.com.  But did you know … Continue reading “When Advertising With Google, Where Are You Really Advertising?”

Why Google Advertisers Need To Know Their Quality Score

When using Google AdWords, advertisers create a set of keywords for which they want to have an ad displayed, determine the maximum they are willing to pay if someone is taken to their website for those keywords and then create ads to show for these keywords.  Within the ad copy, advertisers determine which page on … Continue reading “Why Google Advertisers Need To Know Their Quality Score”

Holidays Are Over, Top 8 Things To Do Planning For Next Year

The decorations are still on the house and if you are like me you still have leftover turkey and eggnog in the refrigerator. For those of us in e-commerce, the last six weeks have been the busiest time of the year.  Although, it may be tempting to take a break, put your feet up and … Continue reading “Holidays Are Over, Top 8 Things To Do Planning For Next Year”