Google Ads Editor – The Difference Between Mastering & Being Simply Proficient

How do you determine the difference between a master and simply being proficient when it comes to managing Google ads? For me, what constitutes a real master regardless of subject are these three things: knowledge; efficiency and quantity output. Sound, right? Although a proficient user can have all the knowledge on Google ads regarding how … Continue reading “Google Ads Editor – The Difference Between Mastering & Being Simply Proficient”

Increase Your Conversions By Knowing Your Customer’s Location {revised 4/10/20}

Location, location, location, it is the well-known battle cry of real estate agents, but it just as well could be the battle cry of the savvy online marketer. Depending on what products you are selling online, your conversion rates may differ substantially depending on which part of the country your customers live. Imagine this scenario … Continue reading “Increase Your Conversions By Knowing Your Customer’s Location {revised 4/10/20}”

Measuring Conversions – Implementing Proper Tracking

Last week, I conducted a welcome call with a customer taking a trial to The Academy of Internet Marketing when she asked the question, “how can she tell where her conversions are coming from?” Although it may seem basic to those online marketers with experience, for advertisers just starting out, being able to determine how … Continue reading “Measuring Conversions – Implementing Proper Tracking”

Google Ads – Removing Accelerated Budgets (October 2019 Update)

When creating a campaign, advertisers have had the option of setting their campaigns to either standard delivery method or accelerated delivery method. Starting in early October 2019, Google Ads is removing the option of accelerated delivery method for all Search campaigns, Shopping campaigns and shared budgets. Search campaigns, Shopping campaigns and shared budgets that previously … Continue reading “Google Ads – Removing Accelerated Budgets (October 2019 Update)”

A Death By A Thousand Cuts Really HURTS…

What do you think is worse? Taking a strong punch to the gut or receiving a thousand of paper cuts? Truth is that both are probably very painful in their own way.  Similarly to a poorly optimized Google Shopping Campaign.  Let me explain… When it comes to a poorly optimized Google Shopping Campaign, typically it … Continue reading “A Death By A Thousand Cuts Really HURTS…”

My STORY & One Epic FAIL

So many times I’m asked of how I ended up founding True Online Presence.  Like any origin story it is a bit personal and there are things to be learned. Let me first say before I start the story that I would not change anything because as with everything in our past it is part … Continue reading “My STORY & One Epic FAIL”

Who Benefits From Google’s Recent Change To AdWords Budgets?

Did you ever have somebody say they did you a favor, but after hearing what that favor was you didn’t know if the favor was really for your good or for theirs? This recently happened with Google and their new change to how daily budgets are going to work.  Previously, advertisers would set a daily … Continue reading “Who Benefits From Google’s Recent Change To AdWords Budgets?”

What Does Google’s Expanded Text Ads Mean For Advertisers?

Earlier this month, Google introduced a significant change to their standard text ads with the release of ‘Expanded Text Ads’.  Providing more character space for advertisers and increasing the headline from a single headline to multiple headlines, expanded text ads provide an immediate opportunity for advertisers to convey more of their marketing message to potential … Continue reading “What Does Google’s Expanded Text Ads Mean For Advertisers?”

Individual Campaign Budgets Vs. Shared Campaign Budgets

Google allows advertisers to create daily budgets for their Campaigns thus limiting the amount of money that can be spent in a day.  This budget can either be determined for an individual Campaign or across multiple Campaigns using shared budgets.  Here we will discuss how advertisers create both individual and shared budgets and when it … Continue reading “Individual Campaign Budgets Vs. Shared Campaign Budgets”

Important Changes To AdWords When Adding Negative Keywords

Adding negative keywords to AdWords Campaigns along with adding new search terms that utilize various match types are important ways to improve a Google account’s profitability. These two issues are so essential to running a successful AdWords account that I have dedicated entire past blog posts to two different subjects. For a review of each, … Continue reading “Important Changes To AdWords When Adding Negative Keywords”