Populating Merchant Center with Proper Data
After your Merchant Center has been approved and you have completed the appropriate settings for shipping, tax, etc. it is a critical …
Segmenting Product Data – Develop Your Plan With Custom Labels
Pretend that you are a new advertiser and have decided to start advertising using Google Shopping. You have successfully uploaded your products …
Measuring Conversions – Implementing Proper Tracking
Last week, I conducted a welcome call with a customer taking a trial to The Academy of Internet Marketing when she asked …
Important Highlights from A Recent Google Account Review
A service that I offer through True Online Presence is a complete review of a company’s AdWords account. Coined the T.O.P. AdWords …
There Can Be No Google Shopping Without A Google Merchant Account {updated 1/14/20}
For many eCommerce merchants, Google Shopping is essential to their online sales strategy and new customer acquisition. With Google search ads becoming …
Touring Google’s AdWords Interface
When an advertiser initially creates a Google AdWords account the interface may look intimidating. Google has multiple menus and sub-menus on the …
Creating Effective Ad Copy In Google AdWords
Throughout previous blog posts I have touched on the subject of writing effective ad copy, however not in-depth. A well written, well …
Properly Using Keyword Match Types In Google Advertising
While creating a Google AdWords campaign an advertiser must enter a list of keywords for which they wish to have their ads …
A Google AdWords Campaign Should Be Like A Good Mystery Novel
When a company decides to advertise using Google, far too often novices will think that all they need to do is simply …
Getting Started With Google AdWords
So you have decided to start advertising on Google? Most likely a good maybe even great decision if you have the resources …