Starting With Basics

Measuring Conversions – Implementing Proper Tracking

Last week, I conducted a welcome call with a customer taking a trial to The Academy of Internet Marketing when she asked …

A service that I offer through True Online Presence is a complete review of a company’s AdWords account. Coined the T.O.P. AdWords …

For many e-commerce merchants, Google Shopping is an essential piece of their online sales strategy and new customer acquisition. Within the Google …

When an advertiser initially creates a Google AdWords account the interface may look intimidating. Google has multiple menus and sub-menus on the …

Throughout previous blog posts I have touched on the subject of writing effective ad copy, however not in-depth. A well written, well …

While creating a Google AdWords campaign an advertiser must enter a list of keywords for which they wish to have their ads …

When a company decides to advertise using Google, far too often novices will think that all they need to do is simply …

So you have decided to start advertising on Google? Most likely a good maybe even great decision if you have the resources …

When advertising with Google AdWords, advertisers must determine the maximum they are willing to spend each time a user clicks on one …

Each time an advertiser creates a new campaign, the first step is to select campaign settings. Selecting a campaign’s settings needs to …