There Can Be No Google Shopping Without A Google Merchant Account
For many e-commerce merchants, Google Shopping is an essential piece of their online sales strategy and new customer acquisition. Within the Google …
Touring Google’s AdWords Interface
When an advertiser initially creates a Google AdWords account the interface may look intimidating. Google has multiple menus and sub-menus on the …
Creating Effective Ad Copy In Google AdWords
Throughout previous blog posts I have touched on the subject of writing effective ad copy, however not in-depth. A well written, well …
Properly Using Keyword Match Types In Google Advertising
While creating a Google AdWords campaign an advertiser must enter a list of keywords for which they wish to have their ads …
A Google AdWords Campaign Should Be Like A Good Mystery Novel
When a company decides to advertise using Google, far too often novices will think that all they need to do is simply …
Getting Started With Google AdWords
So you have decided to start advertising on Google? Most likely a good maybe even great decision if you have the resources …
Strategies For Determining Bids In Google AdWords
When advertising with Google AdWords, advertisers must determine the maximum they are willing to spend each time a user clicks on one …
Proper Settings – The First Step of Successful Google Advertising
Each time an advertiser creates a new campaign, the first step is to select campaign settings. Selecting a campaign’s settings needs to …
Google Shopping – What It Is, How It Has Changed
Google Shopping is the largest Comparison Shopping Engine aka CSE on the Internet. CSEs are used exclusively by eCommere advertisers, not Professional …
Why Professional Services Should Look To Google AdWords
Professional Services I will define as any company that sells their service or expertise opposed to selling a physical product. This includes …