by asplichal | Oct 8, 2019 | Professional Services, Starting With Basics
A service that I offer through True Online Presence is a complete review of a company’s AdWords account. Coined the T.O.P. AdWords Assessment, this assessment includes having me spend 2-3 hours reviewing a Google Ads account structure and provide ratings on the account based on key metrics that I have found to strongly correlate with […]
by asplichal | Jan 29, 2016 | eCommerce, Google Shopping, Starting With Basics
For many eCommerce merchants, Google Shopping is essential to their online sales strategy and new customer acquisition. With Google search ads becoming ever more expensive, many retailers are finding their best ROI opportunities with the implementation of properly optimized Google Shopping ads. In order to fully optimize, advertisers adjust their Google Shopping product bids and […]
by asplichal | Sep 18, 2015 | Starting With Basics
When an advertiser initially creates a Google AdWords account the interface may look intimidating. Google has multiple menus and sub-menus on the top, in the middle and to the left of an account interface. It is important for an advertiser to learn what each menu controls in order to fully optimize their account and implement […]
by asplichal | Jul 16, 2015 | Advanced Techniques, eCommerce, Professional Services, Starting With Basics
Throughout previous blog posts I have touched on the subject of writing effective ad copy, however not in-depth. A well written, well placed ad is extremely vital to success when advertising in Google. Therefore, I have dedicated this entire blog post on the subject along with some examples of great ads as well as ads […]
by asplichal | Jul 9, 2015 | Advanced Techniques, eCommerce, Professional Services, Starting With Basics
While creating a Google AdWords campaign an advertiser must enter a list of keywords for which they wish to have their ads display. As simple as that sounds, there are variances to adding keywords that will determine the number of impressions and clicks an advertiser’s campaign receives. The type of keywords entered is a vital […]
by asplichal | Jun 25, 2015 | eCommerce, Professional Services, Starting With Basics
When a company decides to advertise using Google, far too often novices will think that all they need to do is simply choose a few keywords and write an ad. It is true that this approach will have an advertiser’s ads running, but it is also probably true that this approach will cost advertisers a […]