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Google Display Network

Google’s Display Network

When Google originally developed their advertising platform on, it was cut and dry.  Advertisers created one type of ad (a text …

Reviewing Your Campaign’s Scorecard

Reviewing Your Campaign’s Scorecard

Most seasoned AdWords marketers have a list of elements they implement when launching a new Campaign.  These elements commonly include ad extensions, …

Touring Google AdWords

Touring Google’s AdWords Interface

When an advertiser initially creates a Google AdWords account the interface may look intimidating.  Google has multiple menus and sub-menus on the …