3 Ways To Move The Needle In Your Google Shopping Campaigns

Last week, I conducted a webinar titled “3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands” and temporarily posted the video replay here on my blog.  Although, the webinar recording is no longer available on my blog as I prepare a new members only area where this webinar recording and … Continue reading “3 Ways To Move The Needle In Your Google Shopping Campaigns”

What Does Google’s Expanded Text Ads Mean For Advertisers?

Earlier this month, Google introduced a significant change to their standard text ads with the release of ‘Expanded Text Ads’.  Providing more character space for advertisers and increasing the headline from a single headline to multiple headlines, expanded text ads provide an immediate opportunity for advertisers to convey more of their marketing message to potential … Continue reading “What Does Google’s Expanded Text Ads Mean For Advertisers?”

Successfully Navigating Amazon Using Amazon’s Campaign Manager

Many e-commerce stores have discovered that advertising on Amazon as a lucrative way to obtain substantial sales. The drawback with Amazon, besides the obvious commission (currently at 15%) is that merchants do not own the customer information.  This means that retailers cannot directly market to customers who purchase their products either through email marketing, retargeting … Continue reading “Successfully Navigating Amazon Using Amazon’s Campaign Manager”

What I Was Asked At Last Month’s Yahoo Small Business’ Marketing Conference

Last month, I traveled to Chicago to attend the 2016 Internet Retailer Conference and present on a marketing panel at the Yahoo Small Business Roadshow that preceded the conference.  The IRCE event is filled with over 10,000 visitors and hundreds of exhibitors retailing various solutions for small businesses. The Roadshow is a smaller group of … Continue reading “What I Was Asked At Last Month’s Yahoo Small Business’ Marketing Conference”

What Google’s Removing Right Side Text Ads Means For Advertisers

In February of this year, Google made a dramatic change to how it displays ads for search results.  They removed all right side text ads from desktop searches with the exception of PLA/Google Shopping ads.  This change reduces the number of maximum text ads on any desktop search from 11 to 7. What does this … Continue reading “What Google’s Removing Right Side Text Ads Means For Advertisers”

Individual Campaign Budgets Vs. Shared Campaign Budgets

Google allows advertisers to create daily budgets for their Campaigns thus limiting the amount of money that can be spent in a day.  This budget can either be determined for an individual Campaign or across multiple Campaigns using shared budgets.  Here we will discuss how advertisers create both individual and shared budgets and when it … Continue reading “Individual Campaign Budgets Vs. Shared Campaign Budgets”

Important Changes To AdWords When Adding Negative Keywords

Adding negative keywords to AdWords Campaigns along with adding new search terms that utilize various match types are important ways to improve a Google account’s profitability. These two issues are so essential to running a successful AdWords account that I have dedicated entire past blog posts to two different subjects. For a review of each, … Continue reading “Important Changes To AdWords When Adding Negative Keywords”

Restoring Bid Levels In The New Year {updated 1/6/20}

The holidays have come and gone and if you are a 4th quarter seasonal eCommerce advertiser you most likely increased bids (if not, shame on you) to capture as much traffic and sales as possible during the Q4 crush. Now that the holidays are over, your conversion rates will typically return to normal levels, yet … Continue reading “Restoring Bid Levels In The New Year {updated 1/6/20}”

Adjusting Google Shopping Bids For Individual Products {updated 2/6/20}

Even though an individual campaign may be showing overall profitable results, if you dig into a campaign you most likely will find products that are converting well below your average cost per acquisition and some that are converting well above (the 80/20 rule). However, and this is assuming you have already segmented your Google Shopping … Continue reading “Adjusting Google Shopping Bids For Individual Products {updated 2/6/20}”