How Segmenting Google Shopping Campaigns Can Boost Profitability {updated 1/28/20}

Google Shopping has the potential to produce one of the highest returns on investment (ROI) for ecommerce retailers advertising online. For those new to online marketing, that is a good thing, in fact, perhaps the most important thing!!! A high ROI means that the money that is invested in a marketing channel is generating a … Continue reading “How Segmenting Google Shopping Campaigns Can Boost Profitability {updated 1/28/20}”

Optimizing Google Campaigns For Mobile

It is no secret that mobile has exploded. I remember when I attended the Internet Retailer conference in 2011 that the prevalent theme was not to concentrate your efforts on mobile, but instead concentrate your marketing efforts on social media especially Facebook and Twitter.  Wow were they wrong!  Although social marketing is catching up in … Continue reading “Optimizing Google Campaigns For Mobile”

Creating Effective Ad Copy In Google AdWords

Throughout previous blog posts I have touched on the subject of writing effective ad copy, however not in-depth. A well written, well placed ad is extremely vital to success when advertising in Google.  Therefore, I have dedicated this entire blog post on the subject along with some examples of great ads as well as ads … Continue reading “Creating Effective Ad Copy In Google AdWords”

Properly Using Keyword Match Types In Google Advertising

While creating a Google AdWords campaign an advertiser must enter a list of keywords for which they wish to have their ads display. As simple as that sounds, there are variances to adding keywords that will determine the number of impressions and clicks an advertiser’s campaign receives.  The type of keywords entered is a vital … Continue reading “Properly Using Keyword Match Types In Google Advertising”

A Google AdWords Campaign Should Be Like A Good Mystery Novel

When a company decides to advertise using Google, far too often novices will think that all they need to do is simply choose a few keywords and write an ad.  It is true that this approach will have an advertiser’s ads running, but it is also probably true that this approach will cost advertisers a … Continue reading “A Google AdWords Campaign Should Be Like A Good Mystery Novel”

Strategies For Determining Bids In Google AdWords

When advertising with Google AdWords, advertisers must determine the maximum they are willing to spend each time a user clicks on one of their ads (known as the bid).  Advertisers have the option to set the same bid for all keywords within an entire campaign; optimize bids on a keyword level based on past results … Continue reading “Strategies For Determining Bids In Google AdWords”

Proper Settings – The First Step of Successful Google Advertising

Each time an advertiser creates a new campaign, the first step is to select campaign settings. Selecting a campaign’s settings needs to be done prior to adding either keywords or ads.  Although it may sound like a mundane task, proper settings are essential for a campaign to receive optimal clicks at the lowest possible costs. … Continue reading “Proper Settings – The First Step of Successful Google Advertising”

The Art of Adding Negative Keywords {updated 3/3/20}

One of the quickest and most effective ways for advertisers to optimize their Google Ads account is with the proper use of negative keywords.  A powerful optimizing tool for both Shopping and Search campaigns, negative keywords work to block unwanted search terms from triggering ads to be shown. Let’s quickly review what Google keywords are … Continue reading “The Art of Adding Negative Keywords {updated 3/3/20}”

What Is That Mysterious Dimensions Tab In Google?

Google wants its advertisers to be as successful as possible.  The more an advertiser is successful, the more marketing budget an advertiser can allocate to spend with Google.  The higher the marketing budget, the more diversified an advertiser may be willing to bid on different keyword terms. The more diversified the keywords, the more competition. … Continue reading “What Is That Mysterious Dimensions Tab In Google?”