Google Shopping – What It Is, How It Has Changed {updated 12/19/19}

Google Shopping is by far the largest Comparison Shopping Engine aka CSE on the Internet. CSEs are used exclusively by ecommerce advertisers, not professional services advertisers. This is because Comparison Shopping Engines allow customers to compare the same product or type of products from multiple stores simultaneously. Although there are other Comparison Shopping Engines, many of … Continue reading “Google Shopping – What It Is, How It Has Changed {updated 12/19/19}”

Here’s A Secret – In Paid Advertising Cost Is Irrelevant, Look At Your Rate On Investment

When bidding on competitive keywords in Google the price advertisers are charged per click can be high if an advertiser wishes their ad to appear on the first page or ideally in the top 1-2 positions. I recently read an article that advertisers bidding on the keyword phrase “Personal Liability Attorney” in the Manhattan, NY … Continue reading “Here’s A Secret – In Paid Advertising Cost Is Irrelevant, Look At Your Rate On Investment”

Why Google’s Newest Ad Extension Provides A Competitive Advantage

A Google Search Ad contains four lines of text: a headline also known as a title (limited to 25 characters), two description lines of text (both limited to 35 characters), and a display URL. Within an ad there are a number of best -practices to make ads stand apart from the competition, which I have … Continue reading “Why Google’s Newest Ad Extension Provides A Competitive Advantage”

Why Google Advertisers Need To Know Their Quality Score

When using Google AdWords, advertisers create a set of keywords for which they want to have an ad displayed, determine the maximum they are willing to pay if someone is taken to their website for those keywords and then create ads to show for these keywords.  Within the ad copy, advertisers determine which page on … Continue reading “Why Google Advertisers Need To Know Their Quality Score”

Why Professional Services Should Look To Google AdWords

Professional Services I will define as any company that sells their service or expertise opposed to selling a physical product.  This includes dentists, lawyers, doctors and too many more professions to continue to name.  One thing they all have in common is that they believe they offer a service worth money to others or they … Continue reading “Why Professional Services Should Look To Google AdWords”

Holidays Are Over, Top 8 Things To Do Planning For Next Year

The decorations are still on the house and if you are like me you still have leftover turkey and eggnog in the refrigerator. For those of us in e-commerce, the last six weeks have been the busiest time of the year.  Although, it may be tempting to take a break, put your feet up and … Continue reading “Holidays Are Over, Top 8 Things To Do Planning For Next Year”

What Pay Per Click (PPC) Is

Every time a user does a search on the various search engines that include Google, Bing and Yahoo/MSN the search engine brings back a set of results that they determine is the best matches of the user’s query.  This set of results is pulled from an almost infinite database that has been compiled by search … Continue reading “What Pay Per Click (PPC) Is”

True Online Presence – Who We Are

True Online Presence is a SEM (Search Engine Management) Firm located in Pasadena, CA. We specialize in helping businesses both eCommerce as well as Professional Services increase their revenue through paid online advertising. We are a certified Google Agency Partner and proudly display the agency badge. As a Google Agency Partner, we have demonstrated consistently … Continue reading “True Online Presence – Who We Are”