Last week, my new and second book Make Each Click Count Using Google Shopping – Revealing Profits & Strategies was released on Amazon!
One question that I was immediately asked was “do you think it is wise to release your book in the midst of a worldwide pandemic?”.
My answer was a resounding YES and there is more than one reason why that is the case.
First and foremost, especially for e-commerce companies selling products online, due to the recent shifts in overall buying habits it has never been more important for companies to optimize their online marketing.
Overall, online sales have increased in a steady upward trajectory over the last 15 years. Recently, in 2019, e-commerce sales increased to 16% of all sales an increase from 14.4% in 2018 and 13.2% in 2017 according to Internet Retailer.
Although nice steady increases, many experts predict that the COVID-19 pandemic will change the way shopping is done and specifically accelerate the percentage of shopping that will forever be done online.
In 2020, online shopping could increase to as much as 50% of all sales. As new shoppers become more accustomed to shopping online and become more adept at doing so, the percentage of online sales could increase even higher than 50% over the next few years.
If you are selling products online, you should be filled with optimism. If you are not selling products online, you should be thinking about how and where you can start.
Either way, this book provides a ton of fundamentals and strategies to help business owners become profitable selling products using Google Shopping, the largest comparison-shopping website online.
Second, as companies prepare to either resume or expand their online marketing, it is essential for business owners to know exactly how their online advertising dollars are spent.
Before our current crisis and perhaps even now many ecommerce store owners simply would hire out their outline marketing to a Search Engine Marketing (SEM) agency.
Outsourcing paid marketing is common practice as many store owners either do not have the knowledge, the time or both to setup, manage and optimize their online marketing. This is especially true with Google Shopping with all its moving pieces including creating a Merchant Center account and optimizing bids in the Google Ads interface.
However, blindly trusting a company to have your best interest in mind could be a serious mistake and may not be a wise spend of your advertising dollars.
My new book, Make Each Click Count Using Google Shopping, has been written in an easy to understand format with stories, screenshots and directions that will make it easy to understand how well your current Google Shopping campaigns are being managed even if you decide to outsource.
For those business owners, who decide to outsource their Google Shopping, it would be wise to read through this book to ensure their current advertising is producing to the best of its ability.
For business owners that are running their own Google Shopping campaigns, this book brings methods learned and strategies developed over two decades managing hundreds of thousands of dollars that can be quickly implemented into your campaigns.
Especially, in our current climate, being prudent with advertising spend is essential. This book will help business owners do just that whether outsourcing or running Google Shopping inhouse.
Am I Doing Anything For My Book Launch?
I learned a lesson from my first book 5 years ago that you need to do more than just publish a book and expect a ton of distribution.
In fact, did you know that the average book published on Amazon only sells a lifetime total of 250 copies?
This book is such a valuable resource to anyone who is selling products online that it absolutely needs to get it into as many hands as possible!
Therefore, I have substantially reduced the price of the kindle version to $1.99. Now through June 4th, buyers can purchase the kindle version at Amazon at an 89% discount.
And although it makes me a little sick to the stomach offering what has been my main focus over the last 12 months of writing this book for $1.99, I must remember my ultimate goal.
My desire is to get this book into as many hands as possible who will be able to benefit and increase their profitability using Google Shopping from reading this book.
After June 4th, customers will continue to be able to purchase the book on Amazon for the standard price or they can purchase direct at www.makeeachclickcount.com where they will find a few more special offers not available on Amazon.
What Are Others Saying About The Book?
I am extremely proud of this book and feedback is proving to show that this book may be my best so far!
This book just received ‘The Official 2020 Best of Los Angeles Award’ for its content and we were greatly honored.
In addition, the reviews on Amazon have been extremely positive (see below).
For a writer, one of the most important aspects is the feedback. It helps you grow in so many ways, not only as a writer and teacher, but as a person.
I encourage all who order this book to read a few chapters and write an honest review of what they were able to take as far as strategies and lessons on improving Google Shopping.
You can read all reviews, by clicking here.
If you are looking to improve your results using Google Shopping, I encourage you to read this book and to place your order before June 4th to take advantage of the currently discounted price.
Also, if you have any questions, I also encourage you to reach out directly through this blog or email us at [email protected].
Looking for More Information on Google Advertising?
Check out the all new The Academy of Internet Marketing (www.theacademyofinternetmarketing.com), the premier online marketing destination for small to mid-sized e-commerce businesses serious about substantially growing their online sales plus exclusive access to me, author of Make Each Click Count book series.
If you have the dedication and are ready to take your online sales to the next level, then The Academy of Internet Marketing was created for you. It provides the tools in the form of knowledge of what works today. Join us and see what makes us special and together we will grow your business.
If you are ready to take your online advertising to the next level, I welcome you to take a trial. It only costs $1 for access.
ABOUT THE AUTHOR
Andy Splichal is the founder of True Online Presence, author of the Make Each Click Count book series, founder of The Academy of Internet Marketing and certified online marketing strategist with twenty plus years of experience helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal, visit www.trueonlinepresence.com or read The Full Story on his blog, blog.trueonlinepresence.com.