When It Comes To Your Google Ads, Size Does Matter

Advertisers using Google search are (or at least should be) well aware of the character limitations that Google makes available in their search ads. If you are not, here is a recap: Title/Headline – 25 Characters. Description Line 1 – 35 Characters. Description Line 2 – 35 Characters. Display URL – 35 Characters. If an … Continue reading “When It Comes To Your Google Ads, Size Does Matter”

Why Google’s Newest Ad Extension Provides A Competitive Advantage

A Google Search Ad contains four lines of text: a headline also known as a title (limited to 25 characters), two description lines of text (both limited to 35 characters), and a display URL. Within an ad there are a number of best -practices to make ads stand apart from the competition, which I have … Continue reading “Why Google’s Newest Ad Extension Provides A Competitive Advantage”