Properly Using Keyword Match Types In Google Advertising

While creating a Google AdWords campaign an advertiser must enter a list of keywords for which they wish to have their ads display. As simple as that sounds, there are variances to adding keywords that will determine the number of impressions and clicks an advertiser’s campaign receives.  The type of keywords entered is a vital … Continue reading “Properly Using Keyword Match Types In Google Advertising”

Strategies For Determining Bids In Google AdWords

When advertising with Google AdWords, advertisers must determine the maximum they are willing to spend each time a user clicks on one of their ads (known as the bid).  Advertisers have the option to set the same bid for all keywords within an entire campaign; optimize bids on a keyword level based on past results … Continue reading “Strategies For Determining Bids In Google AdWords”

Creating A Clear Call To Action Is Vital For Professional Services

When advertising with Google, advertisers have the ability to decide which URL that specific ads will direct users if clicked.  However, what happens once a user is directed to an advertiser’s website is vital in determining the success of an advertising campaign. Initially, the first step is to select which page an ad should direct … Continue reading “Creating A Clear Call To Action Is Vital For Professional Services”