A Google AdWords Campaign Should Be Like A Good Mystery Novel

When a company decides to advertise using Google, far too often novices will think that all they need to do is simply choose a few keywords and write an ad.  It is true that this approach will have an advertiser’s ads running, but it is also probably true that this approach will cost advertisers a … Continue reading “A Google AdWords Campaign Should Be Like A Good Mystery Novel”

Have A Plan When Determining Your Google’s Ad Destination

When creating ads to use advertising in the Google AdWords system, advertisers have a number of fields they must complete in order for their ads to be eligible to display.  These fields include the title/headline (limited to 25 characters), description line 1 (limited to 35 characters), description line 2 (limited to 35 characters) and the … Continue reading “Have A Plan When Determining Your Google’s Ad Destination”