The Art of Adding Negative Keywords {updated 3/3/20}

One of the quickest and most effective ways for advertisers to optimize their Google Ads account is with the proper use of negative keywords.  A powerful optimizing tool for both Shopping and Search campaigns, negative keywords work to block unwanted search terms from triggering ads to be shown. Let’s quickly review what Google keywords are … Continue reading “The Art of Adding Negative Keywords {updated 3/3/20}”

What Is That Mysterious Dimensions Tab In Google?

Google wants its advertisers to be as successful as possible.  The more an advertiser is successful, the more marketing budget an advertiser can allocate to spend with Google.  The higher the marketing budget, the more diversified an advertiser may be willing to bid on different keyword terms. The more diversified the keywords, the more competition. … Continue reading “What Is That Mysterious Dimensions Tab In Google?”

Creating A Clear Call To Action Is Vital For Professional Services

When advertising with Google, advertisers have the ability to decide which URL that specific ads will direct users if clicked.  However, what happens once a user is directed to an advertiser’s website is vital in determining the success of an advertising campaign. Initially, the first step is to select which page an ad should direct … Continue reading “Creating A Clear Call To Action Is Vital For Professional Services”

When Advertising With Google, Where Are You Really Advertising?

So you are or have decided to start advertising using Google AdWords.  If you are like most advertisers, you think this simply means your ads will show on either the top or to the right of the page when a user does a search for one of your keywords on www.google.com.  But did you know … Continue reading “When Advertising With Google, Where Are You Really Advertising?”

Have A Plan When Determining Your Google’s Ad Destination

When creating ads to use advertising in the Google AdWords system, advertisers have a number of fields they must complete in order for their ads to be eligible to display.  These fields include the title/headline (limited to 25 characters), description line 1 (limited to 35 characters), description line 2 (limited to 35 characters) and the … Continue reading “Have A Plan When Determining Your Google’s Ad Destination”

When It Comes To Your Google Ads, Size Does Matter

Advertisers using Google search are (or at least should be) well aware of the character limitations that Google makes available in their search ads. If you are not, here is a recap: Title/Headline – 25 Characters. Description Line 1 – 35 Characters. Description Line 2 – 35 Characters. Display URL – 35 Characters. If an … Continue reading “When It Comes To Your Google Ads, Size Does Matter”

Google Remarketing – What It Is, Why Use Google

On the average, 97% of website visitors leave a website without buying.  It is a fact that most of these potential customers are gone forever! What if there was a way to reach back out to these customers easily and seamlessly?  There is through Google’s remarketing. By using Google remarketing a marketer can easily serve … Continue reading “Google Remarketing – What It Is, Why Use Google”

Here’s A Secret – In Paid Advertising Cost Is Irrelevant, Look At Your Rate On Investment

When bidding on competitive keywords in Google the price advertisers are charged per click can be high if an advertiser wishes their ad to appear on the first page or ideally in the top 1-2 positions. I recently read an article that advertisers bidding on the keyword phrase “Personal Liability Attorney” in the Manhattan, NY … Continue reading “Here’s A Secret – In Paid Advertising Cost Is Irrelevant, Look At Your Rate On Investment”

Why Google’s Newest Ad Extension Provides A Competitive Advantage

A Google Search Ad contains four lines of text: a headline also known as a title (limited to 25 characters), two description lines of text (both limited to 35 characters), and a display URL. Within an ad there are a number of best -practices to make ads stand apart from the competition, which I have … Continue reading “Why Google’s Newest Ad Extension Provides A Competitive Advantage”

Why Google Advertisers Need To Know Their Quality Score

When using Google AdWords, advertisers create a set of keywords for which they want to have an ad displayed, determine the maximum they are willing to pay if someone is taken to their website for those keywords and then create ads to show for these keywords.  Within the ad copy, advertisers determine which page on … Continue reading “Why Google Advertisers Need To Know Their Quality Score”