by asplichal | May 5, 2015 | Advanced Techniques, eCommerce, Google Shopping, Professional Services, Proper Maintenance
One of the quickest and most effective ways for advertisers to optimize their Google Ads account is with the proper use of negative keywords. A powerful optimizing tool for both Shopping and Search campaigns, negative keywords work to block unwanted search terms from triggering ads to be shown. Let’s quickly review what Google keywords are […]
by asplichal | Apr 27, 2015 | Advanced Techniques, eCommerce
Google wants its advertisers to be as successful as possible. The more an advertiser is successful, the more marketing budget an advertiser can allocate to spend with Google. The higher the marketing budget, the more diversified an advertiser may be willing to bid on different keyword terms. The more diversified the keywords, the more competition. […]
by asplichal | Apr 13, 2015 | Advanced Techniques, Professional Services
When advertising with Google, advertisers have the ability to decide which URL that specific ads will direct users if clicked. However, what happens once a user is directed to an advertiser’s website is vital in determining the success of an advertising campaign. Initially, the first step is to select which page an ad should direct […]
by asplichal | Apr 3, 2015 | Advanced Techniques, eCommerce, Professional Services, Proper Maintenance
So you are or have decided to start advertising using Google AdWords. If you are like most advertisers, you think this simply means your ads will show on either the top or to the right of the page when a user does a search for one of your keywords on www.google.com. But did you know […]
by asplichal | Mar 31, 2015 | Advanced Techniques, eCommerce, Professional Services
When creating ads to use advertising in the Google AdWords system, advertisers have a number of fields they must complete in order for their ads to be eligible to display. These fields include the title/headline (limited to 25 characters), description line 1 (limited to 35 characters), description line 2 (limited to 35 characters) and the […]