What Google’s Removing Right Side Text Ads Means For Advertisers

In February of this year, Google made a dramatic change to how it displays ads for search results.  They removed all right side text ads from desktop searches with the exception of PLA/Google Shopping ads.  This change reduces the number of maximum text ads on any desktop search from 11 to 7. What does this … Continue reading “What Google’s Removing Right Side Text Ads Means For Advertisers”

Touring Google’s AdWords Interface

When an advertiser initially creates a Google AdWords account the interface may look intimidating.  Google has multiple menus and sub-menus on the top, in the middle and to the left of an account interface.  It is important for an advertiser to learn what each menu controls in order to fully optimize their account and implement … Continue reading “Touring Google’s AdWords Interface”