A Google AdWords Campaign Should Be Like A Good Mystery Novel

When a company decides to advertise using Google, far too often novices will think that all they need to do is simply choose a few keywords and write an ad.  It is true that this approach will have an advertiser’s ads running, but it is also probably true that this approach will cost advertisers a … Continue reading “A Google AdWords Campaign Should Be Like A Good Mystery Novel”

Proper Settings – The First Step of Successful Google Advertising

Each time an advertiser creates a new campaign, the first step is to select campaign settings. Selecting a campaign’s settings needs to be done prior to adding either keywords or ads.  Although it may sound like a mundane task, proper settings are essential for a campaign to receive optimal clicks at the lowest possible costs. … Continue reading “Proper Settings – The First Step of Successful Google Advertising”