Google is Now Playing Hide and Seek with Your Search Terms

Those that successfully advertise using Google paid search know that the most effective way of doing so is by limiting your spend on unrelated search terms. Effective marketers also know that the number one method to block unrelated and unwanted search terms is with the use of negative keywords. Especially important for Google Shopping ads … Continue reading “Google is Now Playing Hide and Seek with Your Search Terms”

Measuring Conversions – Implementing Proper Tracking

Last week, I conducted a welcome call with a customer taking a trial to The Academy of Internet Marketing when she asked the question, “how can she tell where her conversions are coming from?” Although it may seem basic to those online marketers with experience, for advertisers just starting out, being able to determine how … Continue reading “Measuring Conversions – Implementing Proper Tracking”