Google Campaign Optimization Scores – How You Should Manage Them

Last year Google introduced their Google Campaign Optimization Score. This score measures how well each Google Ads campaign is rated based on Google’s preferred standards. Rated between 0% and 100%, this score looks like a cut and dry number to measure how well your account is optimized. Optimization score is displayed on all active Search, … Continue reading “Google Campaign Optimization Scores – How You Should Manage Them”