What Google Removing Keyword Transparency Could Mean For Advertisers

One of the common misconceptions for those new to advertising with Google Shopping is that you want to generate as much traffic as possible. As with any marketing channel where you pay for traffic, this is blatantly false! With Google Shopping unlike Google Search there are no keywords. Instead, Google uses their algorithm to match … Continue reading “What Google Removing Keyword Transparency Could Mean For Advertisers”

Keyword Search Terms – Unlocking The Ads Puzzle {revised 4/8/20}

Regardless of which type of advertising medium you use to run your ads, one truth is essential to your success: you must be able to track response including when, where and how potential customers responded to your ad. For off-line advertising this may be a bit broader, such as which magazine or newspaper on which … Continue reading “Keyword Search Terms – Unlocking The Ads Puzzle {revised 4/8/20}”