Sneak Peak – Make Each Click Count Using Google Shopping – Revealing Profits & Strategies

Below is a sneak peak into my soon to be released book Make Each Click Count Using Google Shopping – Revealing Profits & Strategies. Introduction – Make Each Click Count Using Google Shopping – Revealing Profits & Strategies is your guide to unlocking profits inside Google Shopping and magnifying those profits using the latest techniques … Continue reading “Sneak Peak – Make Each Click Count Using Google Shopping – Revealing Profits & Strategies”

Segmenting Product Data – Develop Your Plan With Custom Labels

Pretend that you are a new advertiser and have decided to start advertising using Google Shopping. You have successfully uploaded your products into Google Merchant Center and you have completed your basic settings. Google has approved all of your products and you have linked your Merchant Center account to your Google Ads account. So, you … Continue reading “Segmenting Product Data – Develop Your Plan With Custom Labels”

Is Using Google Smart Shopping Campaigns Smart for Retailers?

Google has introduced a new way for advertisers to manage their Shopping campaigns aptly named ‘Smart Shopping campaign’.  However, who are Smart Shopping campaigns designed for and what advertisers would benefit from implementing “Smart” shopping campaigns opposed to Standard Shopping campaigns? So, what is Google’s Smart Shopping Campaigns? Google’s promotes their Smart Shopping campaigns as … Continue reading “Is Using Google Smart Shopping Campaigns Smart for Retailers?”

Google, Vegas & Dumb Money!

Google gives advertisers a tremendous opportunity to reach millions of potential buyers and even some training on how to properly use Google if you do the research.  However, Google will take practically anyone’s money that is willing to spend it with them. In Las Vegas, this is called dumb money.  It is what makes Vegas … Continue reading “Google, Vegas & Dumb Money!”

What I Was Asked At Last Month’s Yahoo Small Business’ Marketing Conference

Last month, I traveled to Chicago to attend the 2016 Internet Retailer Conference and present on a marketing panel at the Yahoo Small Business Roadshow that preceded the conference.  The IRCE event is filled with over 10,000 visitors and hundreds of exhibitors retailing various solutions for small businesses. The Roadshow is a smaller group of … Continue reading “What I Was Asked At Last Month’s Yahoo Small Business’ Marketing Conference”

Adjusting Google Shopping Bids For Individual Products {updated 2/6/20}

Even though an individual campaign may be showing overall profitable results, if you dig into a campaign you most likely will find products that are converting well below your average cost per acquisition and some that are converting well above (the 80/20 rule). However, and this is assuming you have already segmented your Google Shopping … Continue reading “Adjusting Google Shopping Bids For Individual Products {updated 2/6/20}”

How Segmenting Google Shopping Campaigns Can Boost Profitability {updated 1/28/20}

Google Shopping has the potential to produce one of the highest returns on investment (ROI) for ecommerce retailers advertising online. For those new to online marketing, that is a good thing, in fact, perhaps the most important thing!!! A high ROI means that the money that is invested in a marketing channel is generating a … Continue reading “How Segmenting Google Shopping Campaigns Can Boost Profitability {updated 1/28/20}”