Using Supplemental Feeds in Merchant Center

Most often one of the least understood pieces of advertising using Google Shopping is the continuous updating of product data to Google Merchant Center. Far too often I have found when reviewing a retailer’s Google Ads account, they setup the Merchant Center; linked it to their Google Ads account and then never or almost never … Continue reading “Using Supplemental Feeds in Merchant Center”

Effectively Optimize Google Shopping Based on Your Past History, Nothing More

(Don’t miss the free download located near the bottom of this post!) Most retailers are not profitable advertising with Google. Those advertisers that are unable to generate a profit using Google ads often will say things like Google is too expensive or too over saturated. However, the truth is that those advertisers are not getting … Continue reading “Effectively Optimize Google Shopping Based on Your Past History, Nothing More”

Knowing Your Priority Settings in Google Shopping

Google allows campaigns to be configured using different priority settings of low, medium or high.  By default, a campaign’s priority level is set to low; however, along with bids, priority settings, when you know how to use them, can be a powerful tool in optimizing your Google Ads campaigns. A more advanced concept, I have … Continue reading “Knowing Your Priority Settings in Google Shopping”

Is Using Google Smart Shopping Campaigns Smart for Retailers?

Google has introduced a new way for advertisers to manage their Shopping campaigns aptly named ‘Smart Shopping campaign’.  However, who are Smart Shopping campaigns designed for and what advertisers would benefit from implementing “Smart” shopping campaigns opposed to Standard Shopping campaigns? So, what is Google’s Smart Shopping Campaigns? Google’s promotes their Smart Shopping campaigns as … Continue reading “Is Using Google Smart Shopping Campaigns Smart for Retailers?”

New Changes to Google Shopping Could Cost You Big Time!

This week Google announced some new upcoming changes to Google Shopping. The announcement sounds very exciting. Google’s headline was ‘Your Shopping ads may soon be eligible to show on YouTube and Google Discover”. So, what exactly does this mean for advertisers? What it means is that starting the week of June 17th, 2019, Google advertisers … Continue reading “New Changes to Google Shopping Could Cost You Big Time!”

Google, Vegas & Dumb Money!

Google gives advertisers a tremendous opportunity to reach millions of potential buyers and even some training on how to properly use Google if you do the research.  However, Google will take practically anyone’s money that is willing to spend it with them. In Las Vegas, this is called dumb money.  It is what makes Vegas … Continue reading “Google, Vegas & Dumb Money!”

A Death By A Thousand Cuts Really HURTS…

What do you think is worse? Taking a strong punch to the gut or receiving a thousand of paper cuts? Truth is that both are probably very painful in their own way.  Similarly to a poorly optimized Google Shopping Campaign.  Let me explain… When it comes to a poorly optimized Google Shopping Campaign, typically it … Continue reading “A Death By A Thousand Cuts Really HURTS…”

3 Ways To Move The Needle In Your Google Shopping Campaigns

Last week, I conducted a webinar titled “3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands” and temporarily posted the video replay here on my blog.  Although, the webinar recording is no longer available on my blog as I prepare a new members only area where this webinar recording and … Continue reading “3 Ways To Move The Needle In Your Google Shopping Campaigns”

Adjusting Google Shopping Bids For Individual Products {updated 2/6/20}

Even though an individual campaign may be showing overall profitable results, if you dig into a campaign you most likely will find products that are converting well below your average cost per acquisition and some that are converting well above (the 80/20 rule). However, and this is assuming you have already segmented your Google Shopping … Continue reading “Adjusting Google Shopping Bids For Individual Products {updated 2/6/20}”