New Google Smart Shopping Campaigns – What You Need to Realize

Last week, I was contacted by a former private client. When last we worked together, he had been running an e-commerce health supplement business and had just sold his interest. Now, a couple of years later, he was back at it with an all new e-commerce health supplement business. He was confused and looking for … Continue reading “New Google Smart Shopping Campaigns – What You Need to Realize”

Is Using Google Smart Shopping Campaigns Smart for Retailers?

Google has introduced a new way for advertisers to manage their Shopping campaigns aptly named ‘Smart Shopping campaign’.  However, who are Smart Shopping campaigns designed for and what advertisers would benefit from implementing “Smart” shopping campaigns opposed to Standard Shopping campaigns? So, what is Google’s Smart Shopping Campaigns? Google’s promotes their Smart Shopping campaigns as … Continue reading “Is Using Google Smart Shopping Campaigns Smart for Retailers?”