Who Benefits From Google’s Recent Change To AdWords Budgets?

Did you ever have somebody say they did you a favor, but after hearing what that favor was you didn’t know if the favor was really for your good or for theirs? This recently happened with Google and their new change to how daily budgets are going to work.  Previously, advertisers would set a daily … Continue reading “Who Benefits From Google’s Recent Change To AdWords Budgets?”

Important Changes To AdWords When Adding Negative Keywords

Adding negative keywords to AdWords Campaigns along with adding new search terms that utilize various match types are important ways to improve a Google account’s profitability. These two issues are so essential to running a successful AdWords account that I have dedicated entire past blog posts to two different subjects. For a review of each, … Continue reading “Important Changes To AdWords When Adding Negative Keywords”

The Art of Adding Negative Keywords {updated 3/3/20}

One of the quickest and most effective ways for advertisers to optimize their Google Ads account is with the proper use of negative keywords.  A powerful optimizing tool for both Shopping and Search campaigns, negative keywords work to block unwanted search terms from triggering ads to be shown. Let’s quickly review what Google keywords are … Continue reading “The Art of Adding Negative Keywords {updated 3/3/20}”