Frequency – Controlling How Often Your Google Retargeting Ads Are Shown

The term frequency refers to how often your retargeting ads appear or more accurately the maximum number of times ads are eligible to appear to users. By now anyone who has spent considerable time on their screens are keenly aware of retargeting ads. Very few people anymore think that it is coincidence that the new … Continue reading “Frequency – Controlling How Often Your Google Retargeting Ads Are Shown”

Google Remarketing – What It Is, Why Use Google

On the average, 97% of website visitors leave a website without buying.  It is a fact that most of these potential customers are gone forever! What if there was a way to reach back out to these customers easily and seamlessly?  There is through Google’s remarketing. By using Google remarketing a marketer can easily serve … Continue reading “Google Remarketing – What It Is, Why Use Google”