Amazon – The Call of The Sirens

In Greek mythology, the Sirens were beautiful women who would lure boats to their doom with their seductive voices promising of treasure. For e-commerce merchants, today’s Siren could well be listing products on Amazon. Now before you think I’ve gone crazy, let me explain. Once I explain, I think you will also see the similarities … Continue reading “Amazon – The Call of The Sirens”

Successfully Navigating Amazon Using Amazon’s Campaign Manager

Many e-commerce stores have discovered that advertising on Amazon as a lucrative way to obtain substantial sales. The drawback with Amazon, besides the obvious commission (currently at 15%) is that merchants do not own the customer information.  This means that retailers cannot directly market to customers who purchase their products either through email marketing, retargeting … Continue reading “Successfully Navigating Amazon Using Amazon’s Campaign Manager”