Guess what one of the biggest mistake Shopify owners make advertising their products using Google Shopping?
It is thinking that using Shopify’s free Google channel will have your products correctly running on Google Shopping and the orders will start to flow in.
Shopify, instructs you to open the proper Google accounts: Google Merchant Center and then Google Ads account if you want to run paid traffic. Then, Shopify instructs to connect those accounts to your products in Shopify. Many Shopify store owners think by clicking a couple of buttons, like magic your products will start to list and orders will start to come pouring in.
However, I’m telling you today that magic rarely exists and clicking that Google channel checkbox or two is not going to grow your sales at least not efficiently and I’ll tell you why.
First, with the free traffic.
It is true you can generate some free traffic through Google Shopping just by opening a GMC and linking your products. But for most, the free traffic is going to be a mere trickle.
The free traffic you will receive will range from 1 to 2 clicks per day to 1 to 2 per month depending on what you are selling!
Furthermore, the Google channel in Shopify does not let you adjust the different fields that Google uses to filter, sort and list your products.
You could use a supplemental feed inside Google Shopping to enhance your listing, but if are using Shopify’s Google channel to submit your products there is a good chance you have no idea what a supplemental feed even is.
Second, with paid traffic.
If you go on and also open a Google ads account and add some advertising budget, what Shopify will have you using for simplicity’s sake is a Google Smart Shopping campaign. For “smart” shopping campaigns and yes, I’m doing air quotes around smart, you have no idea of where you are advertising, at what bid or for what keyword. In addition, if you are submitting all products you would need to do some deep discovery to find out even for what product.
The only thing actually smart about a Google Smart Shopping campaign is the way Google has configured it to easily accept money from more well-intentioned, yet novice advertisers.
It is a fact that Google Shopping has many moving parts, but it doesn’t have to be complicated. I recently released a course designed to explain the entire process called Understand, Conquer and Profit Using Google Shopping.
This course is a free course within Google Shopping University, and it will clarify the entire process of using Google Shopping.
Click on the link below to signup and in under an hour you will know more about advertising using Google Shopping than 90% of Shopify merchants including probably your competitors!
You don’t need to be an expert, you don’t even need to run the advertising yourself, but you should absolutely know how Google Shopping works and that is why I created this course.
Click on the link below to read all the details and get started today.
ABOUT THE AUTHOR
Andy Splichal is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series, host of the Make Each Click Count podcast, founder of Make Each Click Count University and certified online marketing strategist with twenty plus years of experience helping companies increase their online presence and profitable revenues.
He was named to Best of Los Angeles Awards’ Most Fascinating 100 List in both 2020 and 2021. To find more information on Andy Splichal, visit www.trueonlinepresence.com or read The Full Story on his website or his blog, blog.trueonlinepresence.com.