True Online Presence is a SEM (Search Engine Management) Firm located in Pasadena, CA. We specialize in helping businesses both eCommerce as well as Professional Services increase their revenue through paid online advertising. We are a certified Google Agency Partner and proudly display the agency badge. As a Google Agency Partner, we have demonstrated consistently that we use best industry practices in running clients Google AdWords accounts as well as have established a history of controlling a certain threshold of budget for current clients.
Founded by myself, Andy Splichal, in May of 2014, True Online Presence was established to bring clients in both the eCommerce and the Professional Services spaces an SEM agency committed to delivering the highest level of service and ethical principles available in the industry. Before founding True Online Presence, I served as Director of Web & Marketing for a company consistently on the INC 5000 and Internet Retailer’s Next 500 lists between 2002 – 2013. In this previous position, I managed an online marketing budget of approximately $500-$700K per year allowing me to fine tune the skills needed today in bringing best practice techniques to the successful online management for clients of various sizes.
The purpose of launching this blog is to educate those interested in online advertising with tips, techniques and insights geared toward increasing online success. Not only will I concentrate on Google AdWords, but I will also share what I do using different CSEs (Comparison Shopping Engines) as well as other venues such as Yahoo/MSN pay per click. I will share what I do and what I see on an ongoing basis in order to navigate the online marketing world. I welcome comments and value discussion as the online marketing industry continues to evolve and hope you join me on my journey as I continue to strive to share ways to increase company’s bottom line revenues.
Still need help or looking for someone to bounce ideas off? I am currently offering free marketing strategy sessions to those interested. Contact True Online Presence at 1-888-456-6943 to schedule.
Andy Splichal is an online marketing strategist with more than a decade and a half of experience helping companies increase their online presence and profitable revenues. Although this blog focuses on driving profitable traffic through Google AdWords, True Online Presence offers additional services for lead generation as well as other proven marketing strategies customized for each client.